Willie’s Remedy+, an Austin, TX-based provider of THC-infused social tonics, has raised $15 million in a Series A funding round led by Left Lane Capital.
The round also saw participation from Second Sight Ventures.
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The company plans to use the funds to speed up national retail expansion and continue improving its products.
“Greg Serrao, Co-Founder and CEO of JuneShine Brands, said the funding is an important step in expanding Willie’s Remedy+ nationwide. He said the brand has already seen strong online demand and is now focused on bringing that success to retail stores across the country.”
“Willie’s Remedy+ was created to offer a modern alternative to alcohol that promotes clarity, balance and social connection—without hangovers. Inspired by Willie Nelson’s long relationship with cannabis, the brand reflects his belief in authentic living and responsible use of the plant. Each drink is made with U.S.-grown, hemp-derived THC, combined with CBD, CBG, and L-theanine to create a fast-acting, short lasting effect. The effects usually begin within 15–30 minutes and fade after about one to one-and-a-half hours, making the drinks suitable for beginners, curious consumers, and experienced users. Serrao said
Willie’s Remedy+ focuses on helping people find balance rather than overwhelming them.”
After a successful retail test with Total Wine, where the brand quickly became a top-selling THC-infused spirit, Willie’s Remedy+ is planning a nationwide retail launch in early 2026.
The rollout will use JuneShine Brands’ existing wholesaler and distribution network. The launch will include 10 products, including 750ml THC-infused spirits, 12oz THC-infused seltzers in flavours like Strawberry Watermelon, Black Cherry Lime, and Passion Fruit Orange Guava, and 2oz THC-infused shots based on the brand’s core spirit flavours.
In less than a year since launching, Willie’s Remedy+ has become a leading brand in the fast-growing THC drinks market. The company has sold more than 400,000 bottles, making
it the top-selling THC beverage online.
“Willie Nelson said stress is one of the biggest health challenges and that he believes cannabis has long been a helpful remedy. He shared that he stopped using alcohol and tobacco years ago and chose cannabis instead. Nelson said marijuana should be recognised for its benefits and that he is excited to share his product with consumers. He has also supported responsible hemp regulation, saying that banning hemp is not the solution and that clear, smart regulation is needed.”
“Laura Sillman, Partner at Left Lane Capital, said the firm invests in brands that match changing consumer preferences for balance and more intentional, better-for-you products. She said Willie’s Remedy+ stands out for its authentic cultural roots and a product designed for everyday use which helps build lasting consumer brands.”
Willie’s Remedy+ also supports the farming community, starting with a $40,000 donation to Willie Nelson’s Farm Aid Foundation, which helps small American farmers. The brand plans to continue making contributions in the future.
About Willie’s Remedy+
Led by CEO Greg Serrao, Willie’s Remedy+ is a line of THC-infused social drinks inspired by Willie Nelson’s long relationship with cannabis. Made with natural, hemp-derived cannabinoids, the brand offers a modern alternative to alcohol that helps people relax without hangovers.
About Left Lane Capital
Founded in 2019, Left Lane Capital is a venture capital and growth equity firm based in New York and London. The firm invests in fast-growing internet and consumer technology companies worldwide. Its goal is to support entrepreneurs building leading companies in growing industries. Some of its investments include Bilt Rewards, Prenuvo, Olipop, Talkiatry, Tovala, HOLY, Blank Street, Kittl, and Evvy.
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