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[Funding alert] NYC-based Brandtech Group Secures $115Million in Funding

Brandtech Group generative AI marketing company secures $115million in funding. Fimalac, Nendo Labs, Mousse Partners, and the Bansk Group are among the backers.

Brandtech Group generative AI marketing company secures $115million in funding. Fimalac, Nendo Labs, Mousse Partners, and the Bansk Group are among the backers.

The money will be used by the business to grow both its operations and growth initiatives. The Brandtech Group is a global generative AI marketing firm and digital-only marketing group that was founded in June 2015 by David Jones, the former CEO of Havas Global.

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Since 2015, the organisation has been involved in the AI, AR, and metaverse domains in addition to investing in marketing technology startups. Along with other investments like AI Foundation (2018), Automat (AI chatbots, 2016), Elsy (AI media planning, 2016), Jivox (dynamic automated content, 2016), Crossing Minds (deep learning AI recommendation system, 2017), VidMob (automated content, 2018), CreativeX (AI-driven content optimisation, 2022), Zappar (AR, 2017), Provenance (blockchain, 2022), and GGP (the largest gaming fund in the world), the group was the first external investor in Niantic, the company behind Pokémon Go.

Brandtech Group Founder and CEO David Jones says: “When OpenAI founder Sam Altman provocatively said, “AI Will Handle “95%” of Marketing Work Done by Agencies and Creatives,” the traditional legacy industry was up in arms. We, on the other hand, said: “That’s exactly why we built the Brandtech Group.” The mobile phone made everyone a creator – gen AI makes everyone an ad agency – that may not be very good news for traditional legacy agencies with 100,000 employees, but it’s going to be great for the world of marketing in general. Gen AI is going to profoundly change, not just every aspect of marketing, but the whole of business. couldn’t be more excited to have Matthieu join and partner with me to accelerate our lead in the gen AI marketing space. It’s going to be a wild few years! Jean-Marc has been the most incredible co-founder, I’d like to thank him for his immense contribution.”

Pencil, a generative AI marketing startup supported by $1 billion in advertising spend across 5,000 businesses, was the most recent acquisition made by the company. Pencil just introduced Pencil Pro, a new tool with a novel approach to copyright protection, data ringfencing, IP ownership, and brand safety that is specifically made for huge worldwide businesses.

The business collaborates with 49 of the top 100 global advertisers and eight of the top 10 global advertisers worldwide. Renault-Nissan, TikTok, Diageo, Reckitt, Microsoft, Unilever, LVMH, Morgan Stanley, Bayer, and Google are among the clients.

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The business declared the appointment of Matthieu Bucaille, a former CEO of Lazard International, as its new global chief financial officer. Jean-Marc Antoni, the Group’s founding partner and current global chief financial officer, will step down in January 2025 and take on a part-time advising role.

About The Brandtech Group

The Brandtech Group is the top global generative AI marketing firm and the world’s top digital-only marketing group. David Jones, the former CEO of Havas Global, started it in June 2015 under the name You & Mr. Jones with the straightforward goal of assisting brands in leveraging technology to market their products more effectively, more quickly, and more affordably. The Brandtech Group, which was rebranded in January 2022, is the biggest worldwide digital partner for some of the most well-known companies in the world.

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