Diamond Brew Closes Seven-Figure Pre-Seed Round

The round saw Backers included G/7 Venture Studio, Filipp Chebotarev of Cambridge Companies SPG, Beckett Industries, SGL Acquisitions, LLC, Charlie Walk, Kingsland Capital Group, Nobel Partners, Daniel Faierman, Alex Sourry, Lily Rogath, and Dom Purpura, and a group of NFL players, including Sean Clifford and DeAndre Hopkins.

The company plans to use the funding to expand its operations and accelerate product development.

Diamond Brew's patented hexagon-shaped pods use a proprietary liquid nitrogen flash-freezing process to preserve the flavor of freshly brewed espresso at its peak. The pods are sealed in 100% recyclable aluminum, tested by third-party labs for mold and toxins, and designed for a smooth and precise pour.

The coffee crystals dissolve instantly in either hot or cold water, delivering a fresh, machine made taste without any brewing equipment. As part of its sustainability efforts, the company upcycles used coffee grounds into furniture supporting a zero-waste approach from the start.

Since its launch, Diamond Brew has attracted a wide range of customers, including coffee enthusiasts, busy parents, healthcare workers, night shift employees and professionals looking for a convenient coffee option. The company has also won over many consumers who were previously skeptical of instant coffee.

Its flagship product, Single Serve Craft Espresso, has sold out three times. Based on customer feedback, the company expanded its lineup with Decaf Bliss and Magic Highland Midnight Roast, its strongest coffee offering to date.

G/7 Venture Studio has joined as both an investor and strategic partner, working closely with the company on branding, creative strategy, and growth initiatives.

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"Those 2,000 hours aren't just a content strategy; they're our R&D. Our customers don't just buy Diamond Brew; they help build it," said Yu. "Diamond Brew debunks decades of stigma around instant coffee and reinvents convenient gourmet coffee entirely. One sip, you'll never go back. This is just the beginning of the Brewless revolution, one hexagon pod at a time."

About Diamond Brew

Founded in 2024 by Douglas Yu, Diamond Brew (Onward N Upward Inc.) produces America's first shelf stable craft coffee pod that requires no brewing machine. Using a proprietary liquid nitrogen flash freezing process its patented hexagon shaped pods preserve the full flavor of freshly brewed espresso at its peak.

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