Famous Brands International Appoints Richard Screnci as Executive Director

Mr Screncis appointment highlights Famous Brands ongoing focus on strong leadership, franchisee support and operational excellence. The company continues to invest in growth initiatives aimed at expanding it's brands and strengthening their presence in both existing, and new markets.

Mr. Screnci brings more than 10 years of leadership experience in restaurant operations with several well-known global brands. Most recently, he served as Head of Restaurant Operations for Tim Hortons U.S., where he managed operations across the country and led teams responsible for operations, training, equipment, and brand standards.

Before joining Tim Hortons, he worked at Burger King where he gained extensive experience supporting franchisees and improving overall business performance through a range of company wide initiatives.

Built around two of the most recognized dessert brands Famous Brands operates a global franchise network with more than 275 locations worldwide. Since being acquired by Pearl Street Equity in 2023, the company has focused on supporting franchisees, improving operations and pursuing new growth opportunities for its brands. The appointment of Richard Screnci reflects Famous Brands continued commitment to strengthening it's franchise network, and supporting long term growth.

As Famous Brands build's on the legacy of Mrs. Fields, and TCBY, the company continues to invest in its people, operations, and franchise support programs. These efforts are focused on improving customer experiences and creating new opportunities for growth across its global network. With extensive experience managing large franchise systems Mr. Screnci will help support these initiatives and contribute to the companys next stage of expansion, and long term growth.

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"Mrs. Fields and TCBY are brands with tremendous heritage, loyal customers, and meaningful growth potential," said Richard Screnci. "I am excited to join the organization at such an important time and work alongside our franchisees, and team members to build upon the strong foundation already in place. I look forward to supporting our franchise community, strengthening operations and helping advance the continued growth of these iconic brands."

About Famous Brands International

Famous Brands International is the franchising company behind the well-known Mrs. Fields® and TCBY® brands. With more than 275 franchise locations worldwide, the company serves customers across the United States, Canada, Australia, China, Morocco, Panama, Taiwan, Qatar, The Bahamas and other international markets. Famous Brands is focused on helping franchisees succeed, improving customer experiences and growing its brands through innovation, strong operations and strategic expansion.

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