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HEINEKEN The World’s most International Brewer Partners with Blue Yonder

HEINEKEN, the world’s most international brewer, partners with Blue Yonder as its trusted supplier to further enhance its supply chain planning capabilities.

HEINEKEN, the world’s most international brewer, partners with Blue Yonder as its trusted supplier to further enhance its supply chain planning capabilities.

The global brewer will implement Blue Yonder Cognitive Demand Planning, a next-generation, cloud-native, microservices-based SaaS solution that leverages artificial intelligence (AI) and machine learning (ML) to improve forecast accuracy and reduce bias by taking into account dynamic external and internal variables.

HEINEKEN has been implementing Blue Yonder solutions for several years, creating value for the business, especially the potential to improve forecast accuracy through machine learning demand forecasting solutions.

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HEINEKEN has selected Blue Yonder as one of its main supply chain solution providers to fully leverage artificial intelligence/machine learning, automated scenario planning, planning process orchestration and the scalability of the solution to optimize its demand planning process for the future.

Corneel Hindriks, Manager, Global Planning, Digital & Technology at HEINEKEN, said: “We want to continuously improve our supply chain processes and adopting Blue Yonder Cognitive Demand Planning is an important step towards achieving this ambition. The collaboration with Blue Yonder will support our goal of becoming the best connected brewer and achieve excellence in demand planning to enhance the customer experience. This will also have a positive impact on our sustainability goals, such as reducing scrap and goods movement, through appropriate supply responses.”

Consumer goods companies are currently facing inflation-driven demand fluctuations, supply chain disruptions, changing consumer habits, and the need for more sustainable products and processes. These industry dynamics pose a huge challenge to traditional forecasting methods.

The Blue Yonder Cognitive Demand Planning solution based on Microsoft Azure addresses these challenges with a new generation of AI-based capabilities, changing the way global enterprises collaborate, forecast, plan, and make decisions.

Terry Turner, President of Manufacturing at Blue Yonder, said: “As a leader in supply chain management, we are proud to contribute to supporting HEINEKEN’s mission to become the best connected brewer. Blue Yonder’s future-proof solutions help brewers like HEINEKEN adapt to new external dynamics and changing market conditions, ensuring their supply chain remains flexible, sustainable and competitive. Thanks to Blue Yonder Cognitive Demand Planning, HEINEKEN is able to optimize its supply chain and ensure that customers around the world always have access to the beer and other products they love.”

About Heineken

HEINEKEN is the world’s most international brewer and a leading developer and marketer of premium non-alcoholic beer and cider brands. Under the Heineken® brand, the Group has a portfolio of more than 350 international, regional, local and specialty beers and ciders.

Together with more than 90,000 HEINEKEN employees, they brew the joy of true solidarity and inspire a better world. Their dream is to shape the future of beer and other products and win the hearts of consumers.

About Blue Yonder

Blue Yonder is a global leader in digital supply chain transformation. From planning to order fulfillment, delivery and returns, retailers, manufacturers and logistics providers around the world use Blue Yonder to optimize their supply chains.

Connected end-to-end through a unified platform and data cloud, Blue Yonder’s AI-embedded, interoperable supply chain solutions enable businesses to collaborate across functions in real time, supporting more agile decision making, improved customer satisfaction, profitable growth, and more resilient, sustainable supply chains.

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