NYC-based Lionize secures $2million in funding. Leading the round was Cultivation Capital. The money will be used by the business to advance the platform’s development.
Lionize, under the direction of CEO Chris Buetti, provides influencer marketing support through its AI-powered platform, which is intended to streamline and improve the effectiveness of influencer campaigns, particularly when handling big communities of micro-influencers.
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By automating the sourcing and certification process, the platform’s in-house search engine makes it possible to manage influencer partnerships effectively at scale and transform non-influencers into powerful spokespersons for brands.
Utilizing insights from more than 600 influencer campaigns, Lionize provides an automated, data-driven setup for the best possible campaign results, making it an affordable choice that enables working with a greater number of influencers.
Chris Buetti said: “We take the heavy lifting out of the process – from sourcing and recruitment to contracting, tracking, reporting, and even payment. This comprehensive approach is especially crucial when dealing with large numbers of micro-influencers, where the complexity can escalate quickly. We are grateful for Cultivation Capital’s support as we continue to expand our product capabilities and drive value for clients.”
About Lionize
Lionize, marketers can collaborate with influencers on a large scale. Compared to typical digital advertising, they help businesses sell their products at rates that are significantly more effective. It is simple to collaborate with thousands of creators in a matter of minutes by using the Lionize platform.
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