NYC-based Tracksuit secures $13.5million in funding led by US venture capital firms Altos Ventures and Footwork. Some absolutely legendary investors, Lenny Rachitsky (ex-Airbnb and Founder of Lenny’s Newsletter), Allbirds Co-Founder Tim Brown and frank body Co-Founder Bree Johnson, have also participated in the round.
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They will be using the funding to continue to power the best brand tracking solution in the market that delivers unbeatable value for the marketing and agency ecosystem, while supercharging their growth into the US and UK market.
Tracksuit’s Co-Founder and Co-CEO Connor Archbold said, “Our goal with Tracksuit was to improve upon the traditional market research model by making it much easier to understand and way more affordable — reshaping the future of marketing and market research, We’ve built our platform on best-in-class methodology, and this strategic funding further validates our ambition to be the common language to measure, understand, and communicate the value of brand. It’s an incredibly exciting time at Tracksuit where we’re moving from experimentation to building and scaling. We’re over the moon to have the support and belief of our incredible investors, as we continue to help the most exciting brands today become the iconic brands of tomorrow.”
Tracksuit’s Co-Founder and Co-CEO Matthew Herbert said, “The funding, along with our partnership with the Altos Ventures team, speeds up our plans to democratize brand marketing data and market research, It underscores the demise of growth-at-all-costs strategies and lifts the importance of full funnel and top-of-funnel marketing. By helping brands know what marketing efforts are working and how to discuss brand health with their teams, Tracksuit is putting them back in control of their brand-building success.”
Attracting marketing guru and Tracksuit customer, frank body and Willow and Blake Co-Founder Bree Johnson to come on board as an investor, as well as remarkable individuals in the tech industry like Lenny Rachitsky and Allbirds Co-Founder Tim Brown, is testament to their mission of building the future of brand marketing.
Tracksuit’s growth globally is a direct reflection of marketing becoming more measured and valued worldwide. After a period when many businesses over-indexed into performance marketing during the digital advertising revolution, brand marketing is back. Sustainable brand building is the future, not growth at all costs.
About Tracksuit
Globalisation of marketing is directly reflected in the rise of tracksuits as a fashion statement. Brand marketing is making a comeback following a time during the digital advertising revolution when many organisations over-indexed into performance marketing. The future lies in sustainable brand building, not in growth at any price.
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