Lolë Brands, a global clothing brand producing premium athletic wear and outerwear, announce its acquisition of Louis Garneau Sports, a renowned company in the field of cycling and sports equipment with three brands: Garneau, Sugoi and Sombrio.
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This strategic acquisition marks an important step in Lolë Brands’s expansion and strengthens its position in the global sportswear market. This acquisition will be effective immediately, and both companies will work closely to ensure a smooth transition. Financial details of the deal were not disclosed.
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“This is an exciting opportunity to partner with a beloved brand that brings its unique perspective to our team. The acquisition will allow us to diversify our product offering and strengthen our commitment to innovation, quality, and performance, providing our customers with an even broader range of sports clothing and equipment,” said Todd Steele, CEO of Lolë Brands.
Louis Garneau Sports was founded in 1983 by Louis Garneau and his wife Monique Arsenault, starting out in his parents’ garage. The Quebec company is widely recognized for its expertise in the design of cycling clothing and sports equipment. Thanks to this acquisition, Lolë will benefit from the experience and know-how of Louis Garneau Sports to develop new innovative collections and meet the growing needs of sports and outdoor enthusiasts.
“We are proud to join a dynamic and well-respected brand like Lolë,” said Jean-Marc Jahoo, CEO of Louis Garneau Sports. “Together, we will continue to innovate and offer high-quality products to athletes and sports enthusiasts around the world.”
About Lolë Brands
Lolë Brands was created in 2002 by Evelyn Trempe when she spotted a gap in women’s technical outerwear. She noticed that the selection of women’s travel and outerwear was bland and lacked style. So she set off on a mission to create an inspiring collection for women who want to get out there and live out loud every day.
About Louis Garneau Sports
Louis Garneau is all about the integrity of an ideology that inspires every member of the team on a daily basis. Louis Garneau is a cycling champion and Olympian. He designed his cycling apparel precisely the way he knew it had to fit and perform so he could focus on competing, not fighting discomfort. More than 40 years later, Olympic athletes, Canadian and world team cyclists, recreational warriors and bike trail enthusiasts alike are reaping the benefits of Louis’ quest for perfection and his passion for cycling.
