Equativ, the global independent ad tech company, announced the strategic acquisition of Kamino Retail, the flexible and agnostic on-site retail media platform designed for retailers.
Supported by Bridgepoint, its primary investor, Equativ has tripled in size over the last three years, driving significant growth and innovation across the adtech landscape.
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The acquisition of Kamino, alongside our recent merger with Sharethrough, reinforces our commitment to driving innovation and strategic growth within key sectors of the digital advertising landscape,” says Arnaud Créput, Equativ’s CEO. “This integration of shared strengths allows Equativ to provide even stronger value for our partners. Offering access to a comprehensive, transparent, results-driven, and ever-expanding suite of solutions ensures we can both continuously cater for evolving needs and enhance our position in the global ad market.”
This expansion enhances Equativ’s retail media capabilities and expands upon the company’s recent merger with Sharethrough, which created one of the largest global independent ad marketplaces.
“More than a choice, this strategic acquisition was an obvious choice for us! Equativ’s proven off-site technology suite, combined with Kamino Retail’s expertise and unique platform, allows us to provide our customers with ever more efficient, agnostic, interoperable and integrated solutions.” says Elie Aboucaya, co-founder of Kamino Retail. “Equativ’s global presence, combined with their strategic partnerships, provides a significant boost to our international deployment and our technological roadmap.” adds Marianne Schneider, co-founder of Kamino Retail.
more than 20 years of experience in adtech, Equativ, present in 18 countries, has also established strategic relationships with the largest international advertising agencies, premium publishers, and Fortune 500 brands. The acquisition marks a major step forward in Equativ’s commitment to innovation and growth within the retail media sector, expected to capture $166 billion globally by 2025. Kamino Retail’s flexible and interoperable solutions, combined with Equativ’s adtech expertise, now enable retailers to benefit from a centralized technology platform that brings together the best of on-site and off-site monetization with access to all demand sources, including programmatic.
Jean-Baptiste Salvin, Partner at Bridgepoint Development Capital, adds: “We are thrilled to support Equativ’s acquisition of Kamino Retail, a pivotal move that combines Equativ’s programmatic advertising expertise with Kamino’s cutting-edge retail media solutions. We are confident that this collaboration will unlock significant value for retailers and stakeholders alike, reshaping the future of programmatic advertising with a unified, results-driven approach.”
About Equativ
Equativ’s trusted independent platform brings scale and simplicity to digital advertising worldwide. Serving the interests of advertisers, media owners, and technology partners via its leading SSP and curation capabilities, Equativ provides privacy-first programmatic video, CTV, and data-driven solutions that empower its clients to achieve maximum impact, while respecting the rights of consumers. Headquartered in Paris and New York, Equativ’s international teams are dedicated to fulfilling the promise of adtech, ensuring fair value exchanges throughout the ecosystem. Learn more at Equativ.com.
About Kamino
Founded in 2023 by four marketing experts, Kamino Retail is a tech company specializing in Retail Media. The Kamino Retail platform comes with a suite of solutions, tailored for Retailers and the specific needs of their sales house.
