Most obvious answer first: to pay people. This year, we’ve already scaled from a rag-tag team of two (cofounders Taylor and Rebecca), to a group of 5 heavy hitters with experience building the most cutting edge video products (YouTube, Descript), creative tools (Figma, Coda), and social platforms (Meta, Twitter, Clubhouse) ever created.
Hypernatural is building the video creation platform for everyone. If there’s one thing we’ve learned from our 1M+ users, it’s that we are in the middle of a creative revolution in video. This is true across the stack, from filming footage, to making animation, to the painstaking process of editing video: what once took months, thousands of dollars and years of learned expertise, and can now be done now be done with less time, effort and arcane know-how.
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Hypernatural AI has been a game-changer for us. It’s the only AI video generation platform we’ve found that actually produces usable, high-quality videos fit for real marketing and storytelling needs. We tested several other platforms that took hours just to generate short clips—Hypernatural gives us full-length, emotionally compelling videos in under two minutes. The speed, quality, and reliability make it clear: we’ve found our long-term video partner. — Joseph Navarro, Founder of Witness Mi
“I just wanted to take a moment to express how absolutely blown away I am by your video generator. I’m very new to the AI world, especially video creation, and after using your software, I’m completely speechless. I just generated an animation, and the entire experience was fun, easy, and incredibly fast. I’ve never used anything like this before, and I can honestly say it’s the perfect software for someone like me—simple yet powerful.
It made me feel like a creator in a way I never have before…. Keep up the fantastic work. You’ve got a lifelong fan here!” — Melissa T., Hypernatural user.
We believe in radically expanding access to, and the utility of, video creation tools. Today, you can make short stories, promos and ads in Hypernatural. We’re going to keep innovating and refining until the only limit is the world’s unlimited creativity.
