Park Loyalty, a leading provider of omnichannel enforcement and violations management solutions for municipalities, universities, and private operators, today announced the close of its Series A funding round led by Elephant. The investment marks a significant milestone in the company’s growth journey and will accelerate the expansion of its product portfolio, services, and implementation teams to meet increasing market demand.
Elephant is a venture capital firm focused on the enterprise software, consumer internet, and mobile markets. With a proven track record and understanding of the parking and mobility market, Elephant stood out as a uniquely aligned partner for Park Loyalty’s long-term vision. Together, the partnership supports Park Loyalty’s commitment to helping parking agencies modernize enforcement and move toward data-driven, transparent, and community-oriented approaches that encourage compliance and improve mobility outcomes.
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Unlike many funding stories, this round wasn’t about necessity, it was about opportunity. Park Loyalty was already on a strong growth trajectory and getting interest from multiple investors. The partnership with Elephant emerged as the clear choice to fuel the next phase of innovation and scale.
The funding will be used to accelerate the development of Park Loyalty’s Pro Solutions suite including Enforce Pro, Process Pro, Permit Pro, and newest addition, Rewards Pro, and to expand implementation capacity and customer support operations.
“This investment validates the hard work of our entire team,” said Sriram Somanchi, Founder and CTO of Park Loyalty. “It energizes us to continue driving innovation that aligns with customer objectives.”
Headquartered in Milwaukee, WI, Park Loyalty has rapidly become a trusted name in parking management software solutions. Over the past year, the company has expanded to 33 states and Canada, surpassed 1,000 enforcement subscriptions and now serves more than 100 customers across municipalities, private operators, transit authorities and universities. Its platform supports the processing of over four million citations annually. This year, Park Loyalty also introduced its Automated Enforcement Module, marking a major step in off-street and frictionless enforcement capabilities.
Marc Lucey, CEO of Park Loyalty, said: “The funding is more than capital, it’s a testament to the trust our customers and investors have placed in our vision. We’re building something that makes a real impact, and this partnership will help us move even faster.”
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