Founded by a deployed mother, Bon AppéSweet is redefining chocolate with fruit-sweetened treats made from clean ingredients and driven by a purpose-led entrepreneurial vision.
Former Navy Surface Warfare Officer Thereasa Black appeared on Shark Tank Season 17, Episode 9, with a mission to create chocolates that are both healthy and delicious.
Inspired by her daughter’s love for sweets, she developed multiple chocolate bars including Golden Chocolate, Better Than Milk Chocolate, and Pumpkin Spiced Warrior, designed for chocolate lovers seeking a better option. Thereasa entered the Tank seeking $75,000 for 10% equity, valuing her brand at $750,000.
Her vision impressed the Sharks with Rashaun Williams offering exactly her ask, and Robert Herjavec teaming up to add $100,000 for an additional 10%. Together, they secured a $175,000 investment for 20% equity, supporting Thereasa’s plans to expand, including launching her products in Sam’s Club. From serving in the Navy to building a healthy chocolate brand, Thereasa Black exemplifies how personal inspiration can be turned into entrepreneurial success.
About Bon AppéSweet
Bon AppéSweet USA is a U.S.-based company that makes healthier chocolate using natural ingredients. Instead of regular sugar or artificial sweeteners, its chocolates are sweetened only with dates. The brand was started by Thereasa Black, a U.S. Navy veteran and mother, who wanted better dessert options for her daughter. Bon AppéSweet products are plant-based, dairy-free, organic, and made with simple, clean ingredients.
The company offers artisanal chocolate bars, small chocolate “bitties,” and other treats made with premium cocoa, cocoa butter, and dates, giving rich taste without processed sugar. These products are popular with health-conscious customers, including those who follow vegan or non-GMO diets. With a focus on tasty yet wholesome desserts, Bon AppéSweet continues to grow through online sales and availability in major retail stores.
