Flora, a NYC-based creative technology company, has raised $42 million in Series A funding led by Alex Bard and Jordan Segall at Redpoint Ventures.
The round also saw participation from the CEOs of Vercel and Frame.io, and the three co-founders of Fal: Gorkem Yurtseven, Burkay Gur, and Batuhan Taskaya. Existing investors include former GP of Index, Mike Volpi at Hanabi, Menlo Ventures, a16z Games, Long Journey Ventures, Twitch founder Justin Kan, Cyan Banister, Factorial’s Matt Hartman, and MSCHF founder Gabe Whaley.
The raise brings total funding to $52 million.
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The company plans to use the funds to expand operations and accelerate development.
FLORA, a creative technology company pioneering generative workflows, is reshaping how creative work gets done. Weber and the team combine strong engineering, and business expertise with real creative insight, and that balance is evident in the product.
Launched in February 2025, FLORA unifies leading AI text, image and video models into a single platform, letting creative teams build reusable systems that power the entire workflow.
What once took weeks of manual iteration can now be done in days without sacrificing quality or control. Teams can create libraries of reusable systems that generate on brand variations in minutes allowing creative output to compound rather than reset.
“Our thesis is simple: preserve creative intent while accelerating workflows,” said Weber Wong, Founder and CEO of FLORA. “Creative professionals don’t want toys they want power tools. I built FLORA for my own art practice to gain speed without sacrificing control a system made by creatives, for creatives. We believe the future belongs to world-class AI-literate teams, and FLORA makes that possible.”
FLORA’s users include creatives at global teams such as Pentagram, Lionsgate, MSCHF, Red Antler, AKQA, Levi’s, and more, spanning fashion, beauty, branding, marketing, design, and film/VFX. By enabling reusable workflows, FLORA speeds up production brand sprints that once took months now take weeks, and briefs can become production-ready campaigns in just a few days.
“FLORA represents a significant shift in how creative work gets done. Weber and his team uniquely combine rigorous engineering and business thinking with genuine creative taste, and that shows clearly in the product,” said Alex Bard, Managing Director at Redpoint Ventures. “By letting creatives encode judgment and taste directly into workflows, FLORA creates a unified environment that improves with use and compounds quality over time. This is an architectural change in creative tooling not just an incremental update, and we are thrilled to partner with Weber and the FLORA team as they define the creative operating system for the generative era.”
About FLORA
Founded in 2024 by CEO Weber Wong, FLORA is a creative platform for generative workflows used by leading creative teams worldwide. By combining AI models, assets, workflows and professional editing tools in a single environment, FLORA helps teams work faster, preserve creative intent, and build reusable creative systems. Based in Brooklyn, New York, FLORA is backed by Redpoint Ventures, Menlo Ventures, Hanabi, a16z Games, and top technology and design operators.
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