Alinea, the AI-powered wealth management platform built for first-time investors, announced today that it secured $22.5 million in user acquisition financing (UA) from financial services firm PvX Partners.
The company will use the credit facility to scale its marketing spends in an effort to deliver its personalized wealth management platform to more investors. Alinea combines expert-built portfolios and conversational financial education, aiming to serve the dual purpose of building wealth and providing financial education to first-time investors.
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SEC-registered Alinea has seen its app downloaded over 2 million times, primarily serving GenZ, a cohort broadly overlooked by Wall Street.
“Securing this line of credit will allow us to amplify our marketing spend and serve our mission of beginning the wealth building process as quickly as possible for first-time investors,” Alinea Cofounder and Co-CEO Anam Lakhani said. “Having a partner in PvX that provides us access to strategic capital and shares in our vision will fuel the next phase of growth for our company.”
Said Cofounder and Co-CEO Eve Halimi: “After nearly five years in business we’ve proven Wall Street wrong: GenZ not only has an appetite to invest but has also found success building values-driven portfolios. We now have the capital to scale that vision even further.”
A graduate of the Y-Combinator accelerator program, Alinea provides users personalized investing guidance with expert-built portfolios and AI-powered insights.
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