Santè, a NYC-based fintech platform for the wine and spirits industry, has raised $7.6 million in a funding round led by Bonfire Ventures.
The round also saw participation from Operator Collective, Y Combinator, and Veridical Ventures.
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The company plans to use the funds to expand its sales team and create new products for grocers and other commercial retailers.
Santé offers a single, purpose-built platform for inventory, eCommerce, delivery management, marketing, reporting, and more. It includes a proprietary AI suite that helps increase sales and save time. These features have made Santé the fastest-growing platform in the wine and spirits industry, with 400% growth in the past year and hundreds of stores processing $500 million in annual card volume.
Liquor and wine retailers deal with challenges that regular retail software can’t handle. These include strict regulations, tracking specific vintages, managing state tax rules, verifying age, and handling keg returns. They also face “break-pack” pricing, where a single product can be sold as a case, a six-pack, or a single bottle, requiring accurate inventory tracking. In addition, stringent regulations and complex distributor relationships often result in hours of manual data entry each week.
“After more than 10 years with Atlantic Systems, we switched to Santé, and it changed our business. Ordering used to take a lot of time, but now I can create purchase orders in minutes and spend more time with customers,” said Bobby Cahill, owner of Wine Cellar of Queens, one of the largest wine and spirits retailers in New York City.”
Key features
AI-Powered Invoicing – Instantly scan distributor invoices to update inventory levels and unit costs, eliminating tedious manual data entry.
Intelligent Marketing Automation – Segment customers based on purchase history and automatically send email and SMS campaigns when favorite products are restocked, go on promotion, or feature in in-store tasting events.
Automated Ecommerce Cataloging – Generate SEO-optimized product descriptions and images for thousands of wine, beer, and spirit SKUs, making online sales effortless.
Unified Delivery Integration – Consolidate orders from DoorDash, Uber Eats, GrubHub, and Instacart directly into your POS for seamless fulfillment.
Liquor Industry-Specific Tools – Advanced features tailored for beverage retail, including automated bottle and keg tracking, vintage management, and complex “mix-and-match” case discounts.
Mobile Inventory Counting – Conduct stock counts on the go with mobile-friendly tools, no third-party service required.
Smart Multi-Store Inventory Management – Easily transfer inventory between locations with predictive reordering to keep stock optimized.
Marketplace Sync – Sync inventory in real time with high-conversion beverage platforms like Vivino, Wine-Searcher, and FrootBat to boost sales.
“Traditional POS and eCommerce solutions have left wine and liquor retailers behind,” said Santé CEO Darren Fike. “Backed by leading investors in vertical SaaS, we’re thrilled to keep building the most powerful platform for the wine and spirits industry—and to expand our support to small business owners in related sectors, like convenience stores and local groceries.”
“The liquor and grocery industry is massive, but also incredibly complex, fragmented, and heavily regulated at every state, county, and city level,” said Tyler Churchill, Partner at Bonfire Ventures. “Santé tackles this industry with the precision needed to deliver real, end-to-end value through AI. Store owners aren’t just getting another inventory tool—they’re gaining a full technology partner that helps run a stronger, more profitable business with ease. Santé customers are earning more, acting on better insights, and discovering new growth opportunities—one customer even doubled his store count, thanks entirely to the efficiency and profitability Santé made possible.”
About Santé
Founded by CEO Darren Fike, Santé is the all-in-one operating system for wine and liquor stores, combining receiving, e-commerce, delivery management, marketing, and more in a single platform. Powered by AI, Santé helps store owners boost revenue and run their businesses smarter in today’s modern retail environment. Top investors, including Bonfire Ventures, Operator Collective, Y Combinator, and Veridical Ventures, back the company.
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