Novig, the fastest-growing sports trading platform in America, has announced the close of a $75 million Series B round led by Pantera Capital.
The round also saw participation from Multicoin Capital, Makers Fund, Edge Equity, and existing investors Forerunner, Perceptive Ventures, and NFX.
This funding round brings Novig’s total capital raised to over $105 million.
The funding comes after a period of growth for the platform, during which trading volume increased tenfold in 2025. Novig’s annual trading volume now exceeds $4 billion.
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The new funding will accelerate Novig’s next phase of growth, including bringing in additional institutional liquidity. The company will use the investment to enhance product innovation and growth, launching unique features that combine financial market innovation with the excitement of live sports.
Since its launch, the platform has quickly become the top sports trading platform in the U.S., showing strong demand for a trader-focused alternative to traditional sportsbooks. Novig has also submitted its application to the Commodity Futures Trading Commission (CFTC) to become a licensed Designated Contract Market (DCM), a key step toward becoming a federally regulated exchange available in all 50 states.
Unlike sportsbooks, which bet against their players, Novig runs a commission-free, peer-to-peer exchange where traders compete directly against each other. By removing hidden fees, unfair odds, and limits on winning players, Novig has created the fairest and most balanced sports prediction platform in the industry.
While most prediction market platforms focus mainly on sports, they aren’t designed for sports traders. Novig, on the other hand, is built specifically for sports fans, offering a fair, transparent, and commission-free trading experience.
“Novig brings together the excitement of sports with the transparency and efficiency of prediction markets,” said Co-Founder and CTO Kelechi Ukah. “While most prediction market activity is in sports, those platforms weren’t designed for sports or sports bettors. We’re creating a better exchange built by sports traders, for sports traders.”
“Novig is showing that prediction markets can change sports betting by removing the exploitative middleman,” says Paul Veradittakit Managing Partner at Pantera Capital. “Their peer to peer exchange offers what traditional sportsbooks cannot better odds, fairer markets, and alignment between platform success and user profits. With 23% of users making a profit compared to just 2% on traditional platforms, this is a real industry shift. We are excited to lead this round and support Jacob Kelechi, and the team as they build a sports prediction market that truly puts bettors first.”
“Our mission is to make sports markets accessible and tradable, and Novig users are 10 times more likely to win than on traditional sportsbooks,” said Jacob Fortinsky, Co-Founder and CEO of Novig. “We partnered with top crypto venture firms to speed up our goal of making Novig the most efficient and liquid sports prediction market in the world. While others use prediction market technology for new markets with uncertain demand, we use it to improve markets where strong demand already exists.”
About Novig
Founded in 2021 by Jacob Fortinsky, Novig is a sweepstakes-based sports prediction market and the only platform offering commission-free, peer-to-peer sports trading. By removing the traditional sportsbook model, Novig provides users with better pricing, full transparency, and a more efficient market.
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