Apple and Google Wallets are evolving beyond payments into the default destination for loyalty cards, tickets, and credentials. Mobile wallets are now a persistent, always-on customer interface, creating an opportunity for businesses to engage customers on a surface they already use daily.
Badge has raised $17.1 million from leading fintech investors to unlock the potential of mobile wallets and accelerate adoption across enterprise brands and platforms.
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A funding milestone for the wallet era
Badge’s funding includes a $13.8 million Series A led by TTV Capital, with participation from Stripe, Synchrony Ventures, and Infinity Ventures, alongside a previously unannounced $3.3 million seed round from QED Investors and Infinity Ventures.
As part of the Series A, Lynne Laube, venture partner at TTV Capital and co-founder and former CEO of Cardlytics, is joining Badge’s Board of Directors.
Badge will use the funding to expand product capabilities, deepen partnerships, and accelerate go-to-market efforts to help brands and platforms adopt Apple and Google Wallets as a core customer interface.
Mobile wallets are entering a new phase of adoption and scale
This investment reflects a massive shift in how mobile wallets are used.
More than 4.3 billion people worldwide use mobile wallets, accounting for 35% of online purchases and 21% of in-store transactions, according to a 2025 PYMNTS Intelligence report. Transaction volumes are projected to exceed $28 trillion by 2030, online and in-store.
High-value consumers are leading wallet adoption. Sixty-one percent of individuals who earn more than $150,000 report higher spending when using mobile wallets.
People are leaving their physical wallets at home and relying on their phones to transact, collect rewards, and interact with brands.
This creates a massive opportunity to reach customers directly in wallets – a convenient, high-trust interface that is already embedded in daily consumer behavior.
Wallet commerce in practice
Businesses can now issue branded passes to customer wallets, update them in real time, and run targeted campaigns. Adoption is frictionless. Customers add passes with a single tap, notifications are enabled by default, and redemption works seamlessly.
Enterprise brands use dynamic wallet experiences to extend loyalty programs and gift cards into wallets, update balances and offers in real time, send contextual messages based on location or behavior, deliver rewards and upgrades automatically, and drive traffic to stores, websites, and apps.
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