Reebok and professional footballer Dušan Vlahović have announced a long term partnership. This deal marks a key step in Reebok’s strategy to strengthen its presence in team sports.
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The partnership will begin this summer, with Dušan Vlahović serving as the official face of Reebok Football apparel, and footwear. It will also launch alongside the debut of the Sidewinder, Reebok’s new football boot designed for top-level performance.
As a Reebok athlete, Dušan Vlahović will also be seen training in the brand’s performance gear, including the Nano X5 Edge Training Shoes and FloatZig 2 Running Shoes.
Reebok said the partnership is part of its long-term plan to strengthen its position in team sports, with Vlahović’s signing marking the brand’s return to global football.
Dušan Vlahović, recognized as one of Europe’s top forwards, has won several awards in recent seasons, including Serie A Best Striker and a spot on the Serie A Team of the Year for 2023–24, as well as Serbian Footballer of the Year in 2024.
Dušan Vlahović said, “I’m proud to join Reebok as it returns to football and strengthens its position in the sport. Reebok has an amazing sports heritage, and I’m excited to help take Reebok Football to the next level for a new generation of athletes.”
Todd Krinsky, CEO of Reebok, said, “Football is a key part of Reebok’s heritage and will play a big role in our future. As we grow in team sports, partnering with a top player like Dušan Vlahović shows our commitment to competing at the highest level. This is about respecting our past while shaping our future.”
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