Mars Men, an Austin, TX-based men’s wellness brand, has raised $27.5 million in a Series A funding round led by L Catterton.
The company plans to use the funds to speed up innovation and expand its products to meet more men’s health and performance needs.
Mars Men is a fast-growing men’s health brand that uses a unique mix of 100% natural, drug-free ingredients to help men feel like themselves again. Founded with a mission to offer science-backed natural solutions, it combines traditional herbs with modern supplements to support long-term health and vitality.
Since launching less than 18 months ago, the brand has reached a $100 million revenue run rate while staying profitable and not raising outside funding. It now serves hundreds of thousands of customers daily, driven by strong demand for high-quality men’s wellness products.
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The brand’s direct-to-consumer and subscription model has helped it grow quickly while keeping customers engaged and loyal. “The marketing system we’re building at Mars Men is world-class,” said Zach Stuck, Co-Founder & CMO.
“This milestone shows what’s possible when you build something people truly connect with,” said Benjamin Smith, Co-Founder & CEO of Mars Men. “Testosterone levels have been dropping by 1% every year since 1980. We started Mars Men to help men deal with low energy and motivation. The demand has been amazing. Partnering with L Catterton will help us grow faster, expand our products, and reach more men.”
“Men are now more focused on their health and looking for natural options,” said Chris Roberts, Partner at L Catterton. “Mars Men has shown strong growth and efficiency, proving the value of its products and team. We’re excited to support Benjamin and Zach as they grow the brand further.”
The company will also invest in growing its team, building partnerships, and expanding sales channels, including plans to enter retail stores.
About Mars Men
Founded in 2024, Mars Men is a fast-growing brand focused on men’s health and performance. It uses a subscription-based model and offers science-backed, natural supplements to support energy, strength, recovery, and long-term performance. Since launching, the company has grown to serve over 400,000 men and has reached a $100+ million revenue run rate in less than 18 months.
About L Catterton
Founded in 1989 by J. Michael Chu, L Catterton is a leading consumer-focused investment firm that has made over 300 investments in well-known global brands and manages around $40 billion in assets across private equity, credit, and real estate. The firm invests between $5 million and $5 billion in strong consumer businesses and, with a team of over 200 professionals across 18 offices, works closely with companies to drive growth using its industry expertise, operational support, and global network.
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