FL-based Yuga Labs Acquired Proof Holdings, Inc. a provider of a digital art platform and art collector community. The deal’s total value was not made public.
Purchasing Proof’s personnel, portfolio of creative works, and intellectual property is in line with Yuga’s goal of making web3 the premier portal. Yuga will begin by introducing Moonbirds to Otherside, the hub for companies, communities, and content producers to engage in the web3’s social fabric.
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Proof is a digital art platform and art collector community that was co-founded in 2021 by digital artist Justin Mezzell and tech entrepreneur and media producer Kevin Rose. It has attracted artists and collectors who are interested in the nexus of innovation, art, and technology.
It aims to highlight the narratives behind art that contribute to defining its value beyond financial considerations by organising art drops and exhibitions, conducting research, and creating educational materials. The Proof Collective, Moonbirds, Oddities, Mythics, and Grails exhibition series are among its collection items.
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Yuga Labs is a web3 lifestyle and media firm that offers innovative brand IP/NFT initiatives, games, and community experiences. Daniel Alegre is the CEO of the company. It is the owner of the intellectual property for the most important web3 projects, such as Meebits, 10KTF, MAYC, CryptoPunks, and Bored Ape Yacht Club.
About Proof
Proud to celebrate the meeting point of community and digital art, PROOF is creating products that let NFT artists, collectors, and aficionados connect, learn, and have fun—all with the goal of improving the space’s accessibility and diversity.
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About Yuga
Yuga granted holders rights to the underlying art by decentralising the intellectual property rights of Punks, Meebits, and Bored Apes. As a result, the community of NFT holders had the chance to build their own brands and communities by utilising the usefulness of their NFT.
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