Rally, a CRM business focused on user research, has raised $8.8 million in seed money. With participation from Y Combinator and TIA Ventures, Stage 2 Capital led the round. The company plans to use the money to expand the market for its product.
It is a user research CRM that allows teams to access their user base and operate and manage the entire research process. It was co-founded by Oren Friedman and Alec Robins. It enables product managers, designers, and UX researchers at businesses to spend more time doing insightful user research and less time manually recruiting participants.
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In order to facilitate research, Rally provides connections with pre-existing data warehouses and CRMs, preserves current user data, and conforms with industry standards like SOC II and HIPAA to protect user data.
Anubhav Maheshwari, Partner at Stage 2 Capital said, “We are thrilled to partner with Oren, Alec, and the Rally team on their mission of building a delightful Research Ops platform, As companies continually strive to better understand and gather insights from their customers and users, they are seeking to move beyond ad-hoc and highly manual workflows. Rally is quickly becoming the software of choice for cross-functional research, product, design, and marketing teams to identify, recruit, and incentivize research participants compliantly and at scale.”
About Rally
As the first User Research CRM, Rally enables companies to spend more time communicating with their users and less time recruiting. Rally automates scheduling, incentives, and outreach to streamline your research process. Eliminate the tiresome physical labour of hiring so that you may concentrate on conducting insightful research, which is what really important.
