BRCĒ has developed patented materials that are stronger than steel, fire-resistant, lightweight, and weatherproof. While the technology has potential across performance apparel, protective gear, and industrial products, the initial proof-of-concept is untie-resistant shoelaces.
Ankle stability is critical for almost every athletic movement, yet even minimal in-shoe motion can lead to rolls, strains, and long-term stiffness. Research from the National Library of Medicine shows that ankle sprains account for 45% of sports injuries, with over 70% of repeat injuries linked to loose footwear or inadequate foot stabilization (National Athletic Trainers’ Association).
Unlike most braces, which restrict movement, or traditional taping, which limits flexion, BRCĒ laces maintain mobility while enhancing stability. By keeping lace tension secure and consistent, they improve grip inside the shoe, enabling smoother force transfer, more fluid movement, and greater control with every step.
Got offer from Daniel & Fawn of $300K for 20% stake + a ROFR on their next invention.
About BRCĒ
BRCĒ is a U.S.-based startup that creates innovative footwear accessories and performance gear for athletes. The company is mainly known for developing high-performance shoelaces that are designed to stay tied and provide better support during sports and physical activities. Using advanced materials, BRCĒ created a special lace system that is strong, lightweight, and less likely to loosen while moving. These shoelaces help improve stability, spread pressure evenly across the foot, and reduce the chances of accidents caused by untied laces. The idea behind the company started with a simple goal—to solve a common problem many athletes face when their shoelaces come untied during games or training. Over time, this idea grew into a startup that focuses on making durable and reliable footwear accessories for sports, workouts, and everyday use.
