Fay, a leader in digital nutritional therapy, has raised $50 million Series B funding round led by Goldman Sachs at a $500 million valuation. Existing investors General Catalyst and Forerunner also participated in the round.
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Fay’s mission is to revolutionize how we think and feel about food by connecting individuals with insurance-covered Registered Dietitians (RDs) who provide personalized nutrition and lifestyle counseling. This latest investment brings Fay’s total funding to $75 million, following its $25M Series A round in 2024.
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Since its founding in 2022, Fay has become the largest and fastest-growing network of RDs, with over 2,300 RDs providing AI-supercharged care through Fay’s vertical AI business in a box. By integrating with leading payors—including United Healthcare, Aetna CVS, Blue Cross, Anthem, Cigna, Optum, and Humana—Fay has made it possible for over 200 million Americans to receive personalized nutrition and lifestyle counseling with little to no out-of-pocket cost. Fay plans to use the investment to further accelerate growth and enrich its offerings for both dietitians and clients.
“Our AI-driven platform gives dietitians ‘superpowers,’ automating burdens like insurance claims, scheduling, and patient follow-ups so they can focus on providing intimate and thoughtful care. By analyzing vast amounts of information, our platform helps dietitians craft more precise, personalized journeys for their clients, including supplement recommendations, hyper-curated shopping carts, and lab analyses to drive prevention initiatives for employers and insurers,” says Sammy Faycurry, Co-Founder and CEO.
“Nutrition is a fundamental component of healthcare and yet it is often overlooked until it is too late, with people putting off behavior change until they get diagnosed with an avoidable chronic condition. It doesn’t have to be that way, and a major part of US healthcare moving towards value-based care is getting the system as a whole to work in a more proactive and preventative way,” said Chase Williams, Investor at Goldman Sachs. “Better nutrition care will be at the center of this transition, and we believe Fay is uniquely positioned to support this shift with their AI-driven provider enablement platform for registered dietitians. We are thrilled to lead Fay’s Series B and support Sammy, Mark and the entire Fay team as they help registered dietitians build a thriving independent practice and enable patients to access high-quality, in-network nutrition care.”
Fay’s rapid growth and success are largely driven by strategic relationships with employers, physicians, and payors. Over the past year, Fay has expanded its reach to increasingly serve top employers like Amazon, Microsoft, and Pepsi, ensuring that employees at these companies have access to expert dietitian care covered by insurance.
About Fay
Fay is expanding access to affordable, inclusive nutrition counseling by connecting people with Registered Dietitians (RDs) – all covered by insurance. Founded in 2022, Fay has become the largest and fastest-growing network of dietitians, with over 2,300 providers delivering AI-supercharged care through Fay’s vertical “AI business in a box.”
Fay’s insurance-friendly model offers virtual or in-person access to the right RD for individuals’ unique goals and circumstances. Through extensive insurance partnerships, Fay has made it possible for over 200 million Americans to receive personalized nutrition and lifestyle counseling with little to no out-of-pocket cost.
