Financial advisors are some of the most important professionals in America. They help families plan for retirement, navigate job transitions, save for their children’s education, and make sense of complex financial decisions. But here’s the paradox: most advisors spend the majority of their time finding clients rather than serving them. The average advisor spends nearly 60 hours on cold outreach before converting a single prospect.
Meanwhile, millions of Americans who need financial guidance aren’t getting it — not because great advisors don’t exist, but because there’s no efficient way to connect them.
The more we dug in, the more we realized the scale of the opportunity. The wealth management industry manages over $30 trillion in assets, yet advisors are still prospecting with tools built for other industries — LinkedIn, ZoomInfo. Nothing was designed for how advisors actually work or what their clients actually need.
And the timing couldn’t be more urgent. Over the next two decades, an estimated $80 trillion will transfer from Baby Boomers to younger generations — many of whom don’t want their parents’ advisor.
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Today, we’re announcing that FINNY has raised $17 million in Series A funding led by Venrock, with participation from Activant, Altruist’s Jason Wenk, and continued support from Y Combinator, Maple VC, and Crossbeam Ventures.
We’re incredibly fortunate to welcome Nick Beim from Venrock to our Board. Nick has spent decades as one of the most respected FinTech and WealthTech investors in the industry – he’s seen what works, what doesn’t, and what the future of this space looks like. Alongside Nick, we’re honored to have Bill McNabb, the former Chairman and CEO of Vanguard, joining our Board. Bill spent his career making investing more accessible to everyday Americans. Having leaders of this caliber helping guide FINNY is a responsibility we don’t take lightly.
What We’ve Built
FINNY is a complete organic growth engine for financial advisors.
It starts with intelligence. We aggregate thousands of data points per prospect — money-in-motion signals like home purchases, job changes, business exits, intent signals— and match them to the right advisor using our proprietary F-Score algorithm. Think of it as a compatibility score that continuously improves the more an advisor uses the platform.
But surfacing data is only half the equation. FINNY takes action. The platform generates custom content tailored to each prospect, selects the optimal outreach channel, and sends the right message at the right time, all on the advisor’s behalf. It handles follow-ups, schedules meetings, and continuously learns which strategies and language convert best. Advisors can stay fully in control, or let FINNY run the entire workflow end-to-end.
The result: advisors who used to spend 60 hours converting a single client are now growing, even when they sleep.
And what excites us most is what can happen beyond prospecting. Our advisors are constantly learning new things about their prospects and clients through FINNY; discovering when someone gets promoted, when they’re researching alternative investments online, any time a life event creates a new financial need. That intelligence doesn’t just help advisors find clients. It helps them serve clients better, with more personalized and timely advice.
That’s the future we’re building toward: a world where every American who needs financial advice is paired with an advisor who truly understands their unique circumstances — and who can deliver guidance tailored to their needs.
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