Freestyle, a Santa Monica, CA-based diaper and wipes brand, has raised $10 million in a Series A funding round led by Silas Capital.
The round also saw participation from ECP Growth, Mucker Capital, Adapt Ventures, Superangel, and others.
Read More:ORO Labs Raises $100M in Series C Funding
The company plans to use the funds to support its next growth phase, investing in product development, expanding supply chain infrastructure and building its brand through marketing and community initiatives.
The investment comes at a key time, as a new generation of parents looks for cleaner, softer, and higher performing alternatives to traditional diaper brands. Originally a digitally native brand, Freestyle is now expanding quickly in national retail. After launching in Walmart and Target nationwide, the brand is gaining strong in-store traction while continuing to grow a loyal online customer base.
Freestyle® is a high-performance diaper and wipes brand transforming the modern diaper aisle. As millennial and Gen Z parents look for safer, more transparent, and better performing baby products, Freestyle has become a leading voice in this shift. Its diapers and wipes are designed for sensitive skin, offering excellent absorbency and comfort. The flagship diapers use advanced absorbency technology with non-toxic, skin safe materials and are Total Chlorine Free, and EWG Verified , meeting strict safety and transparency standards. Since launch, Freestyle has quickly grown across national retailers and online platforms, fueled by strong demand and repeat purchases.
“Freestyle offers a new approach to baby care, combining performance, design, and brand story at a price that’s great for today’s families,” said Frank Lin, Partner at Silas Capital. “The team has built strong early growth in both retail and online, mostly through word-of-mouth, and we believe Freestyle is well-positioned to become the leading brand for the next generation of baby care.”
“Freestyle was created by parents, for parents, and brings a new level of thoughtful design and high-performance engineering to the baby aisle,” said Russ Wallace, Co-Founder and CEO of Freestyle. “Our goal is to check all of the boxes for modern, discerning parents.” Mike Constantiner, Co-Founder and Chief Brand Officer, added: “Parents today are incredibly informed and intentional about the products they bring into their homes. With Silas Capital as our investment partner, we are excited to accelerate innovation, expand access and continue building a brand that meets the evolving needs of families everywhere.”
The company plans to grow its product line with innovative, high-performance offerings, strengthen partnerships with national retailers, and boost marketing across digital, retail media and community channels. These efforts position Freestyle to keep leading the move toward higher-performance, skin-friendly baby care.
About Freestyal
Founded in 2022 by Mike and Russ, Freestyle is a modern baby care brand reinventing essential family products with high performance innovation, clean materials and thoughtful design. Created by parents, Freestyle delivers safer, more practical products without the compromises of traditional brands. Its flagship diapers feature patent-pending 7 layer absorbency technology and skin safe, non-toxic materials for sensitive skin, providing top-tier leak protection and comfort. Freestyle products are Total Chlorine Free, EWG Verified®, and independently tested to meet strict safety and transparency standards. Built around a community of parents seeking the best, the brand combines science-backed product development with modern design and accessible pricing. Freestyle is available at major retailers, including Walmart, Target, Whole Foods, and Amazon.
About Silas Capital
Founded in 2012, Silas Capital is an active growth equity and venture capital firm that partners with next generation consumer brands to boost revenue, profitability, and brand value. Its partners combine start-up, growth equity, and operating experience, offering hands-on support beyond funding. Silas helps consumer companies scale through e-commerce, wholesale, and retail channels. Past and current investments include Bare Snacks, Bellroy, Boll & Branch, DÔEN, Hello Cake, Herbivore, ILIA Beauty, Makeup By Mario, RŌZ, Vacation, Violette_FR, YSE Beauty, and Wonderbelly, among others.
Read More:Mantis Space Raises $10M+ in Seed Funding
