Goose, a technology company developing the next-generation operating system for pet care providers, has raised $13.4 million in seed funding backed by B Capital, First Round Capital, The 81 Collection, Imaginary Ventures, and BoxGroup.
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The funding will accelerate Goose’s product development, expand its partnership ecosystem, and support growing demand as the company continues to enhance its enterprise-ready platform to address the complex needs of sophisticated pet care providers. The pet care industry is projected to reach $280 billion by 2030, nearly double from 2019 estimates.
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Founders Drew Brinkoetter and Chris Tilson have a combined 31 years in the pet services industry, with each having operated successful pet services businesses across the U.S. Tilson also previously founded Petbookings.com. Goose has rapidly released new solutions—most recently a grooming module—with upcoming plans to add training and retail functionality.
“Goose is transforming how pet care facilities can operate and engage with customers,” said Brinkoetter, who also serves as CEO. “Our real-time booking engine and streamlined workflows designed for multi-service facilities empower providers to deliver exceptional customer experiences while running their businesses exactly how they want. With this funding, we can continue to enhance our pet care platform to further improve the customer experience and strengthen the pet owner-provider relationship.”
“After years of running our own facilities, we saw firsthand how outdated software was holding the industry back,” said Tilson, who also serves as Chief Customer Officer. “In just a few years, we’ve built a unified operating system that integrates boarding, daycare, grooming, training, and retail, helping providers scale without compromising service quality. This investment is a testament to all that we’ve accomplished so far and the opportunities that lie ahead. We are proud to have partners who share our long-term vision.”
“Drew and Chris bring unparalleled expertise in the pet industry to Goose, developing a platform that meets the needs of today’s pet owners and service providers while anticipating future trends in this dynamic, growing market,” said Karen Page, General Partner at B Capital. “We’re thrilled to partner with this experienced team to accelerate Goose’s growth and redefine how technology transforms the pet care ecosystem.”
“Goose’s unique blend of insider knowledge and digital-native thinking compelled us to invest,” said Vijen Patel, Managing Partner at The 81 Collection. “Drew and Chris have spent years living the industry’s pain points. We believe the next wave of innovation will come from industry operators, and Drew and Chris are exactly that. They are bringing best-in-class solutions for the under-served, hard-working pet-care operator.”
About Goose
Goose is a technology company dedicated to transforming the pet services industry through real-time e-commerce and scalable operations. Founded by industry veterans, Goose provides pet care facilities with the tools they need to attract more customers, streamline operations, and unlock revenue potential.
