Have you ever felt like you spent hours writing a blog post that barely anyone saw? Meanwhile, short videos on Instagram and TikTok are getting thousands of views within seconds.
It’s not that your content isn’t good enough. Short videos are simply in right now. In fact, short videos tend to receive 2.5 times more engagement than long-form videos.
This tells us that people prefer quick and visually engaging information. And you can give it to them. And no, you don’t have to start from scratch. You simply need to repurpose your content.
Sounds promising? Then, let’s break it down.
Why repurposing your content matters
In this day and age, repurposing your content is probably one of the smartest things you can do as a creator or business owner. Why? Because instead of starting from zero, you can use existing content to attract your audience and achieve the results you were aiming for.
To be more specific, repurposing your content is a smart step because:
- It saves you time and energy: Creating short videos for your social media daily can be exhausting. It’s much like working a full-time job. But if you already have the content, you can simply turn it into several short videos. This is much faster than starting from scratch.
- Gets your message in front of people: Sure, some people like reading. But nowadays, the best way to get your message in front of people is by conveying it through short videos.
Put simply, turning your blog posts into short videos is an easier way to make the most of your content. That said, let’s get into how you can do this so your efforts will finally pay off.
How to turn blog posts into short videos for your social media
Now that you understand the importance of repurposing your content, it’s time to learn how to do it. Don’t worry, you don’t have to be a professional video creator or spend hours editing. In fact, you can use an AI text to video converter to quickly generate a video. Synthesia, for example, allows you to create professional-looking videos just by typing in your script.
But even if the editing part is taken care of, there are still some important steps you need to follow to make sure your videos turn out engaging. Here’s what you actually need to do:
Pick your best blog posts
We all have our favorites. However, you need to keep in mind that not all blog posts work well for short videos for social media. So, you must choose wisely. First of all, you need to make sure that the topics you choose are still relevant, even if these blog posts have performed well in the past.
You also need to choose blog posts that are easy to understand and include facts and stories that are sure to grab your audience’s attention. These are easier to break down into digestible videos.
Otherwise, your videos might fail to connect with your audience.
Write a short, clear script
Once you’ve picked your blog post, the next step is to create a script for your video. The key is to keep it short and simple. That said, it’s best to aim for one or two main points per video.
So, what makes a good video script? The first and most important thing is to start your video with a hook. If your video grabs the audience’s attention from the start, it’s bound to be successful.
Your short video isn’t the place to show off your language skills. Instead, you need to be as clear and as direct as possible. Write your script as if you were talking to a friend.
Keep in mind that you’re still trying to tell a story, so your video needs to have a clear beginning, middle, and ending. That said, the best way to end your video is with a Call to Action (CTA). This means that you ask your viewers to do something, like visit your website or follow your social media account, but only after you have shared something attention-grabbing in the video.
Choose a video style
It’s true that if you’re using converter tools, the tools themselves will handle most of the video style for you. This is because they often come with preset designs, avatars, and voices.
However, it’s still important that you choose the tone and look you want for your social media videos. You know your audience best, so make sure to choose a video style that matches what they like and expect while staying true to your brand message.
Optimize your video for different social media platforms
You can use the same short videos across different social media platforms. However, it’s recommended that you tailor them based on each platform’s specific requirements.
For example, the video dimensions and aspect ratio matter. TikTok and Instagram recommend sticking to a 9:16 vertical format, while Facebook videos perform better in a square 1:1 format.
You also need to keep in mind that some social media platforms, such as TikTok and Instagram, limit video length. TikTok favors videos that are under 60 seconds. Instagram, on the other hand, recommends that reels are up to 90 seconds and stories up to 60 seconds long.
Promoting your short videos
Once you’ve managed to turn your blog posts into videos and start publishing them on your social media account, you need to work on promoting them. Otherwise, the time you spent creating these videos might not bring the results that you were aiming for.
You can promote your videos by posting regularly, using the right hashtags, and engaging with viewers through comments. Make sure to encourage them to like and share your videos.
Start turning your blog posts into short videos today
You see what I did there? This is an example of a clear Call to Action after having provided helpful advice on how you can turn your blog posts into engaging short videos for your social media.
Repurposing your content can help you get your message out there. Even if your blog posts are well written, people are looking for quick ways to digest information, and you must adapt.
That said, make sure to pick your best blog posts and structure your video content in a way that’s engaging, but also delivers valuable information to your viewers. Good luck!
