Jelou, a New York City-based developer of a platform for building AI agents in messaging apps, has raised $10 million in Series A funding led by Wellington Access Ventures.
The round also saw participation from Krealo (Credicorp’s corporate venture arm) and Collide Capital.
The company previously raised $3m in a seed funding round.
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The company plans to use the funding to expand its Brain platform across the Americas, scaling adoption in the U.S., and Latin America while advancing conversational AI from basic interaction to secure, transaction-ready financial execution.
Jelou builds AI agents that enable companies to run secure financial operations directly within conversational channels.
Jelou was built to close that gap by turning conversations into execution.
Messaging is now the main way people interact with businesses across the Americas, but the actions that move money still happen elsewhere. Payments, identity checks credit applications and signatures are often pushed into separate apps, portals, or call centers, creating friction and drop off. Jelou was built to close that gap by turning conversations into execution.
Jelou’s core product, Brain, lets businesses build and run AI agents that connect directly to their systems and execute transactions inside chat. Companies can deploy agents on WhatsApp to collect information, verify identity, trigger payments and move financial workflows forward using live data. Brain also includes a web based studio with 3,000+ integrations and a conversation management layer that helps teams oversee high volume interactions while securely handling payments, credit flows, and document signing.
The timing reflects a broader shift in customer interaction. WhatsApp has become the default business interface across Latin America, but most AI tools still stop at answering questions instead of completing transactions. As enterprises look to cut costs, boost conversion, and deploy secure AI that works with existing systems, Jelou stands out by focusing on execution letting agents move work forward directly inside the conversation.
“When customers are ready to act, the process often breaks down,” said Luis Loaiza, CEO and founder of Jelou.” “They get redirected put on hold or asked to repeat information. We built Brain so businesses can meet customers where they are and complete operations securely inside chat. This funding lets us scale across the Americas and take conversational AI from talk to action.”
“Jelou understands that the future of AI is built around communication channels integrated into daily workflows,” said Jackson Cummings, Head of Wellington Access Ventures. “They are creating a platform that combines voice AI, chat AI, payments and identity into one layer. This approach makes Jelou an early leader in bringing transactional AI to messaging in Latin America.”
Jelou plans to expand Brain into a whole operating system for conversational business, enabling companies and developers to build, deploy, and manage production-ready WhatsApp applications from a single prompt. The company’s vision is to make WhatsApp the main operating layer for businesses in the region, with Jelou powering everything built on top of it.
About Jelou
Founded in Ecuador in 2017 by Luis Loaiza and Alberto Vera, Jelou creates AI agents that enable companies to run financial operations directly within conversational channels. The company operates in 13+ countries and serves over 500 clients across banking, retail, logistics and consumer goods.
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