Jesse & Ben’s Raise $10M in Series A Funding

The company will use the funds to speed up its retail expansion, invest in its supply chain, and strengthen its leadership team as it grows across the country.

Jesse & Ben’s has recently hired Audrey Burger, formerly of Primal Kitchen and Kraft Heinz, as Founding President, along with key team members from brands like Siete, to support the company’s next stage of growth.

Jesse & Ben's launched with three restaurant quality varieties made from simple ingredients like russet potatoes, 100% grass fed beef tallow or avocado oil, and seasonings, offering an upgraded French fry experience at home. The company is also planning to expand its product lineup in 2026 with new launches.

Sweet Potato Tallow Fries, made with just sweet potatoes, 100% grass-fed beef tallow, and sea salt, are expanding from a test launch at Sprouts to more national retailers, while Crinkle Cut Beef Tallow Fries will be added to the core lineup this summer at select stores.

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"Jesse and Ben are building exactly the kind of consumer brand we look to support, one that brings new energy to a large, established category," said Brian Bustamante Nicholson, Partner at Greycroft. "We believe their growth reflects strong consumer demand for simpler, better ingredients and we are excited to support the team as they continue to scale."

"Jesse and Ben's is doing exactly what we look for in the future of food: taking a massive, legacy category like frozen fries and completely reinventing it with a clean-label, brand-led approach. Their incredible performance and the way they've captured the cultural moment around better-for-you ingredients in under 2 years are remarkable. We are thrilled to support the team as they scale this disruption nationwide," said Brian Bernstein, Principal at Rich Products Ventures.

"When we started Jesse & Ben's, the goal was simple: turn junk food into joy food. Two years in, we're watching real people pick our bag over the brands they grew up with, and we're outselling legacy brands on shelves we never imagined we'd be on. This round gives us the firepower to keep launching products people actually want, to scale our supply chain, and to bring in the best operators in CPG. We couldn't have asked for a better group of partners to do it with," said Jesse Konig, Co-Founder & CEO, Jesse & Ben's.

About Jesse & Ben's

Founded in 2024, by Jesse Konig and Ben Johnson, Jesse & Ben's is a premium frozen French fry brand created after the founders spent a decade running the Mid Atlantic restaurant brand Swizzler and set out to improve the frozen fries category. The company focuses on simple, real ingredients with zero seed oils and a chef quality approach, and its products are now sold in over 3,500 stores nationwide, including major retailers like Whole Foods Market, Sprouts Farmers Market, Target, Thrive Market, Fresh Thyme and MOM’s Organic Market, as well as many independent stores.

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