TX-based Knit, the platform dedicated to streamlining the consumer research process using AI, has secured $9 million in funding round and partnerships with brands like T-Mobile, NASCAR, the WNBA, Mars Wrigley, Overtime, and JBL.
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The round was led by Revolutions’s Rise of the Rest Seed Fund, with participation from new investors Osage Venture Partners, GFT Ventures, Visible Ventures, and Massive Ventures and existing investors Silicon Road Ventures, Felton Group, and Alumni Ventures.
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Using the money, the business is launching Report-Ready Insights, its newest product that enables researchers to do agency-calibre quantitative and qualitative research at home by relieving them of the most labour-intensive research duties using esearcher-driven AI.
“The market is filled with ‘off-the-shelf’ AI analysis tools, which often lead to generic outputs, forcing the researcher to spend time, money, and manual efforts converting data to stakeholder reports. What we are doing is different.” says Raahish Kalaria, Co-Founder and CTO of Knit. “Knit is taking a unique approach to AI – one that begins with the human researcher.”
With Knit, researchers and insights experts can perform agency-quality research in a matter of days rather than weeks, combining qualitative and quantitative data in a single survey to produce in-depth, comprehensive insights. Knit has increased its yearly recurring revenue by 5X and onboarded over 30 enterprise brands in the last year. The company has utilised the money to introduce its most recent product, Report-Ready Insights, which assists researchers in doing agency-calibre quantitative and qualitative research at home by relieving them of the most labour-intensive research duties via researcher-driven AI.
“We’re excited to continue to back Knit as they redefine the landscape of consumer insights,” says David Hall, Managing Partner, Revolution’s Rise of the Rest Seed Fund. “We’ve been impressed by Knit’s rapid adoption among leading brands. Their innovative approach to AI-assisted research clearly resonates, and we’re excited to support their continued momentum as they launch Report-Ready Insights.”
“We’re inspired to see Knit pushing the boundaries of consumer insights with their researcher-driven AI,” says Ross Kimbel, Managing Director and Partner at Silicon Road Ventures. “The team’s ability to quickly partner with top brands and deliver insights is a testament to their deep customer and market understanding. We’re proud to back them as they continue to shape the future of the insights industry with their launch of Report-Ready Insights.”
“Knit is changing the game on how brands gather, assess and act on consumer insights with remarkable speed and precision,” says Sean Dowling, Managing Partner at Osage Venture Partners (OVP), who joined Knit’s Board of Directors upon OVP’s investment. “Their unique AI-driven platform stands out in a crowded market of solutions. Their growth reflects the real value they’re delivering, and we’re excited to be part of their journey as they continue to innovate in this space.”
About Knit
Founded by CEO Aneesh Dhawan, and CTO Raahish Kalaria in 2021, Knit is an end-to-end Insights Platform combining the power of Quant, Video and AI to help brands get a quicker and more holistic understanding of their target audience.
