Mega, a NYC-based provider of a platform that leverages an AI-powered growth engine, has raised $11.5 million in a Series A funding round led by Goodwater Capital.
The round also saw participation from Andreessen Horowitz, Atreides, SignalFire and Kearny Jackson. It also included WNBA stars Diana Taurasi, Breanna Stewart, Kelsey Plum and Nneka Ogwumike.
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The company plans to use the funds to grow its operations and support development.
Mega’s system uses several specialized AI agents to manage different marketing tasks like search optimization, advertising, and website updates. Each agent focuses on specific jobs such as keyword research, content creation, ad optimization, and campaign analysis, while a coordination layer ensures they share information and work together effectively.
Small businesses have traditionally relied on local marketing agencies for search rankings, digital ads, and website management. This is changing as AI takes over more tasks. Brooklyn startup Mega says its platform uses a network of AI agents to run marketing campaigns automatically, replacing much of the agency work.
Mega’s founders discovered the idea by chance. During the pandemic, while building a competitive gaming platform, they started using AI tools to boost their traffic and acquire customers. These tools soon outperformed their earlier marketing efforts.
“Our search traffic grew from 10,000 to a million clicks a month,” cofounder Lucas Pellan said. “When we showed other founders what we built, everyone wanted to use it for their companies.” The team then closed the gaming platform and shifted to marketing software.
Mega focuses on businesses making $500,000 to $20 million a year, which often spend a lot on marketing but don’t have in-house teams. Many rely on agencies for Google ads, search optimization, and social media, but the work is usually manual and only reviewed occasionally instead of being continuously optimized.
Mega’s system plans, runs, optimizes, and reports marketing continuously, so campaigns keep improving even if a customer never logs in. About 55% of the work is fully automated, 35% is mostly automated with human help, and 10% is handled entirely by humans. This mix lets Mega scale performance while keeping quality under control. The company plans to expand beyond SEO, ads, and websites to manage the full revenue engine for small businesses, including email, social media, lead qualification, sales and reporting. Its customers include home services, law firms, healthcare, e-commerce brands, and software companies.
Early generative AI tools helped workers create text, images, or marketing content faster. Newer tools aim to complete entire tasks automatically. Analysts say this is changing marketing technology, with platforms evolving from simple campaign managers into AI-driven systems that run continuously, according to Scott Brinker, editor of ChiefMartec.
The company sees its product more as a service than just software. Customers usually pay $800 to $3,000 per month, similar to an agency retainer rather than a typical software subscription. Businesses still spend their usual ad budgets on platforms like Google, and Meta, while Mega’s system handles the optimization.
About Mega
Founded in 2024, Mega is a Brooklyn based AI marketing platform that helps small and mid-sized businesses automate SEO, paid ads and website management with specialized AI agents. The platform continuously runs and optimizes campaigns blending AI automation with human oversight to replace traditional agency work. Mega provides an affordable, scalable solution for startups and SMBs to grow their online presence.
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