Nectar Social Raises $30M in Series A Funding

The company plans to use the funding to grow its operations and continue developing its products and technology.

Nectar is an AI marketing infrastructure platform that combines social intelligence, community management, creator workflows, and conversational commerce into a single system. It integrates with major platforms like Meta, TikTok, LinkedIn, Reddit, and X, and uses autonomous AI agents to manage real-time brand interactions in the brand’s voice. Brands retain control over strategy, approvals, and messaging, while Nectar handles execution and day-to-day operations.

Nectar is still early, but it is already handling over 10 million conversations per week across pre-purchase, post-purchase, and creator workflows, with 5x growth in the last three months. Each AI agent automates about 20 hours of manual work per task per week, helping brands keep up with the fast pace of social media without needing large human teams.

Nectar was founded by sisters Misbah and Farah Uraizee, who previously worked at major social media platforms that shaped the modern internet. Farah was an engineering leader at Meta, where she helped scale Facebook Groups to over 1 billion users and built systems that support online communities. Misbah led product work on News Feed and creator monetization at Meta and X, helping improve how people discover content and how creators earn income from it.

"We invested in Nectar Social because of how much their customers love the product," said Amy Wu Martin, Partner at Menlo Ventures, who joins Nectar's board with this round. "They’re saving brands money and time by collapsing an antiquated marketing stack while driving net new revenues by opening social commerce channels. The ROI is immediate."

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"The software stack most brands built was designed for an era when the work happened on the interface. That's no longer true,” said Ekta Chopra, Chief Technology and AI officer at e.l.f. Beauty. “At e.l.f. Beauty, social is where discovery, decision and loyalty actually happen. Nectar has combined our customer experience, influencer, social marketing and insights work into one operating system, lifted response rates 60%, and given us the first clean line from a social conversation to revenue. Connected commerce isn't a vision anymore. This is what it looks like in production."

"Social media moves faster than any team can and marketers are drowning or arriving too late. The only way to keep up is through AI that understands every story, video, or message and acts and flags in real time, with your brand's judgment built in," said Farah Uraizee, CTO and co-founder of Nectar Social. "That's what we built Nectar to be."

"AI is creating infinite content. Brands now need infinite presence. The conversations that actually shape what people buy have moved into DMs, comments, and group chats…places no human team can realistically staff,” said Misbah Uraizee, CEO, and co-founder of Nectar Social. “The brands that win this next decade will be the ones who show up in every one of them in their own voice. That's what we built Nectar to make possible."

About Nectar Social

Founded by Misbah Uraizee and Farah Uraizee, Nectar Social is an agentic social marketing platform built for modern brands. It has official data partnerships with major platforms like Meta, TikTok, LinkedIn, Reddit, and X, and is used by brands such as e.l.f. Beauty, Babylist, Caraway, Liquid Death, Graza, Figma, Kosas and several Fortune 500 companies across beauty, tech, food and home categories.

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