Nopalera, a San Antonio, TX-based beauty and lifestyle brand, has raised $4 million in a funding round led by Morgan Stanley’s Next Level Fund and L’ATTITUDE Ventures.
The round also saw participation from investors including Sixty8 Capital, Siddhi Capital, Portfolia, Wealthing Club, Alamo Angels, Juniper Growth, Black and Latino Angel Fund, and 14 private investors.
The company plans to use the funds to grow its operations and continue developing its products.
Nopalera is a modern Mexican lifestyle brand that offers fragrances, hair care, bath and body products, and candles. Its products are available on Ulta platforms, Credo Beauty, Mecca, Amazon, many independent stores, and its own website.
Velasquez started her journey in the beauty industry in 2019 from her New York City apartment while she was between jobs. Her goal was to change how Latino culture is represented in the global beauty market and grow her brand into a well-known name.
L’ATTITUDE Ventures, a San Diego-based venture capital firm that supports Latino entrepreneurs, has backed Velasquez from the early stages and continues to support her brand’s growth.
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“We’re excited to welcome Morgan Stanley to our investors and board, and we thank L’ATTITUDE and all our supporters for believing in Nopalera. This funding will help us take advantage of new growth opportunities,” said Velasquez.
“Her success is a strong reminder that diverse founders can thrive even when the odds are against them,” said Laura Moreno Lucas, General Partner at L’ATTITUDE Ventures. “Women-led startups get just 2% of U.S. venture capital, and Latina founders receive even less. Sandra’s achievement highlights the growing influence and potential of exceptional founders.”
About Nopalera
Founded in 2020 by Sandra Velasquez, Nopalera is a modern Mexican lifestyle brand for today’s beauty enthusiasts. With bold fragrances inspired by Mexico City and unique products that provide hydration, Nopalera celebrates culture and confidence for today’s global beauty audience.
About L’ATTITUDE Ventures
Founded in 2019, by Sol Trujillo, L’ATTITUDE Ventures is the largest Latino-focused early-stage venture fund, managing over $100 million. The fund invests in technology-driven entrepreneurs and provides capital, guidance, connections, and visibility to help founders build the next generation of innovative companies.
Led by Sol Trujillo, with partners Oscar Munoz, Laura Moreno Lucas, and Pete Amaro, the team combines experienced investors, successful entrepreneurs, and global executives to offer support beyond funding.
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