Oats Overnight has raised $35 million Series B funding led by Enlightened Hospitality Investments (EHI) with participation from new investor Sonoma Brands Capital and from existing investors including Impatient Ventures, Singh Capital Partners, Morrison Seger Venture Capital Partners, and BFG Partners.
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“We are thrilled to have EHI as a partner on this next chapter of growth,” says Brian Tate, founder and CEO of Oats Overnight. “This capital will help us continue our expansion in the retail channel, further develop our manufacturing and distribution footprint, and drive new innovation in collaboration with our community of subscribers.”
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“Now more than ever, consumers are looking for protein-rich, craveable food,” says Nina McKinney, Oats Overnight Chief Strategy Officer. “Our model allows us to create products that meet these expectations faster than ever before. Working directly with subscribers to fine-tune these formulas pre-launch ensures our innovation pipeline is always in line with consumers evolving preferences.”
To support iterative product development and its growth, Oats Overnight has made significant investments into its manufacturing facilities. The company opened a new 62,000-square-foot facility in Ohio in 2023 and an 86,000-square-foot facility in Arizona in June of this year. This capital investment will continue to support the build-out of the company’s manufacturing, fulfillment, and product development capabilities.
“Controlling the process from procurement to fulfillment has been a key tenet of our business since inception,” says Vincent Comerford, Oats Overnight Chief Operating Officer. “Complete ownership of our supply chain increases resilience while owning manufacturing allows us to produce high-quality products in an iterative way. This process is critical for executing our product development strategy.”
About Oats Overnight
Oats Overnight launched in 2016 as a delicious, nutritious and convenient solution to breakfast. The product requires minimal nighttime preparation, resulting in a high-protein meal that is ready to eat on the go when you wake. With a commitment to quality, Oats Overnight uses certified gluten free oats and superfood ingredients like maca root, raw cacao, hemp, coffee and more.
Each serving is low in sugar and offers more than 20 grams of custom-made protein created to perfectly match each flavor. The product comes in five classic flavors made with Whey Protein and five dairy free, plant-based flavors made with Pea and Fava Protein. Oats Overnight is “Amazon’s Choice” in the category, with each flavor release ranking #1 new best seller in oatmeal.
