OneScreen.ai, a provider of a platform matching ad placements with customer demographics and historical data, Secures $4.7Million in funding.
Impellent Ventures, Techstars, and Asymmetric Capital Partners were among the backers.
The money will be used by the business to grow both its operations and growth initiatives.
It headed by CEO Alex Ewing, serves as a software-enabled middleman, matching together companies with opportunities for out-of-home (OOH) advertising (such as billboards and subway ads). Its technology uses anonymized location data to track campaign success by matching ad placements with historical and demographic information about potential customers.
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With the use of anonymised data to gauge response, OneScreen’s technology helps target particular audiences by displaying advertising close to the locations of target businesses.
About OneScreen.ai
OneScreen.ai is accelerating the growth of real-world advertising by making it easier to buy and sell out-of-home (OOH) ads – from billboards, blimps, and buses to wrapped cars and connected TVs in bars and restaurants.
OOH advertising is the only traditional ad medium still growing, and OneScreen.ai is making the entire industry more streamlined and connected with one centralized space for marketers to buy, deploy, and measure OOH advertising and for media owners to sell, manage, and invoice their inventory.
