PetaSight Inc., a Dover, Delaware–based company offering an AI-powered platform for life sciences market research, has acquired Babbage Insight Two Inc., a New York City–based company known for its advanced algorithms and data insight tools.
The amount of the deal was not disclosed.
With this deal, PetaSight will expand its platform into a smarter operating system by adding data validation and automated workflows to deliver reliable, audit-ready insights. The first step will focus on improving signal detection and quality control, with a roadmap that brings data organisation, validation, and analysis together into one unified system.
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It includes automated workflows that handle routine tasks while keeping humans involved in key decisions, with full tracking of every step. It also uses advanced algorithms to validate and prioritise data signals, making results more accurate and reliable.
Primary market research (PMR) supports important business decisions, but it often relies on disconnected tools and manual processes. PetaSight solves this by offering a unified platform that automates workflows, reduces manual work, and keeps a clear, trackable record of data, ensuring transparency throughout the research process.
“This sector still depends on disconnected tools and manual processes,” said Sandeep Sankhla, CEO of PetaSight. “By adding Babbage’s technology, we’re strengthening our platform with advanced intelligence, making PetaSight a key solution for organisations that need both speed and accuracy.”
“Trust in data is a software issue, not just about data collection,” said Manu Bhardwaj, COO of Babbage Insight. Researchers often discard about 38% of survey data due to quality concerns. PetaSight provides structured workflows and tracking, while Babbage adds strong validation tools to test and explain data. Together, this creates a more reliable system for life sciences research.”
PetaSight will first focus on improving signal detection and quality control, with plans to build a full platform where data management, validation, and analysis work smoothly together.
About PetaSight
Founded by Sandeep Sankhla, PetaSight is an AI-powered platform designed to manage end-to-end life sciences primary market research (PMR). It provides a transparent and auditable system that coordinates workflows across teams, tools and vendors, combining automated tasks with human approvals. PetaSight is a software company that licenses this platform to customers, who use it with their own teams. It does not offer research services or staffing but focuses on providing the technology to run and manage research processes efficiently.
About Babbage Insight
Babbage Insight creates its own algorithms and tools to generate useful insights from structured business data.
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