Phia, a NYC-based AI-powered shopping agent services provider, raised $8M in Seed funding.
The round was led by Kleiner Perkins, with participation from investors such as Hailey Bieber, Kris Jenner, Sara Blakely, Michael Rubin, Desiree Gruber, and Sheryl Sandberg.
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The company intends to use the funds to grow a world-class team across engineering, AI research, product, and marketing to accelerate the next phase of growth.
Launched in April 2025 and led by Phoebe Gates and Sophia Kianni, Phia develops an iOS app and mobile browser extension that gives consumers an AI agent that compares prices, calculates resale value, summarizes product details, and tracks price drops in real time to help them make smarter decisions instantly.
In five months, Phia has amassed 500,000 users, secured over 5,000 direct brand partnerships, and driven tens of millions of dollars in sales.
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