Populus Health Technologies Appoints Joe Catalano as Chief Revenue Officer

In his new role, he will oversee sales and revenue operations and focus on expanding the company’s growth.

Catalano previously served as Senior Vice President of Sales, where he doubled the sales team and helped drive overall sales. He will also work to strengthen existing pharma and agency partnerships while developing new ones.

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Before joining Populus, Catalano served as Vice President of Sales at Everyday Health Inc. and Director of Enterprise Solutions at WebMD/Medscape. He holds a bachelor’s degree in anatomy and physiology from Southern Connecticut State University.

“Joe has been enormously successful as our Senior Vice President of Sales over the past four years and has built a resilient and highly effective team,” said Populus co-founder and CEO Paul Theisen. “Joe has an intuitive understanding of our clients’ challenges and how Populus can help them meet their needs. I’m thrilled to promote Joe to become Populus’ first CRO.”

“Since our founding, we’ve believed in developing our own talent and promoting from within, and Joe has been a great example of just that,” said Populus co-founder and Chief Experience Officer Ray Rotolo. “Joe has been instrumental to our success so far, and we believe that he will continue to lead our revenue strategy and execution into the future.”

About Populus Health Technologies

Founded in 2018, Populus is a Princeton, New Jersey-based virtual care media and technology company. It helps life science brands connect with patients and healthcare professionals during care consultations. Its solutions help brands reach both audiences at scale and measure the impact of their campaigns.

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