Reddit Acquires Creative Intelligence Platform, Memorable AI, to further advance campaign performance and impact. Through this acquisition, Reddit advertisers will have access to Memorable AI’s best-in-class tools to enhance their campaign planning and drive higher performance.
As they integrate Memorable into their ad stack, their partners will be able to see performance benefits from creative insights from previous ads, better creative effectiveness, and automation that guides their creative towards maximum performance and return on ad spend.
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Recently named as one of Gartner’s Cool Vendors in Generative AI for Marketing 2024, Memorable AI is powered by an industry-leading, large AI foundation model that allows advertisers to strategize ad creative according to their branding and conversion goals via an AI-based co-pilot.
Trained with state-of-the-art machine learning techniques and a broad dataset spanning media metrics and cognitive impact, this foundation model has reached the deepest understanding of the interplay between ad creative and media impact. In addition to improving creative guidance and ad generation, the technology provides actionable estimates of the impact of ad creatives across click-through, engagement, and view-through rates, as well as brand lift and conversion rates.
Reddit Chief Operating Officer, Jen Wong said, “Memorable AI has a proven track record for optimizing ad creative to drive the best possible results before advertisers run a single ad, This acquisition allows Reddit to accelerate our work in optimizing, generating, and selecting ad creative to deliver even better results for advertisers. We are thrilled to welcome the Memorable AI team to Reddit.”
Memorable AI Co-Founder, Sebastian Acevedo said, “For the last three years, our focus has been on building the strongest creative intelligence product on the market. We developed state-of-the-art machine learning models to enable top global advertisers to analyze their creatives as data, predict their impact, and get double-digit improvements with actionable recommendations, Today, we’re excited to take this technology to new heights with Reddit’s impressive customer base. This move positions Reddit as the leader in creative effectiveness AI. Reddit’s advertisers, who will now benefit from AI-based creative pretests and actionable recommendations, are the biggest winners of the deal.”
About Reddit
Reddit is the heart of the internet, where millions of people get together to talk about any topic imaginable. Share, vote, and decide what matters in everything from breaking news, to fandoms, lifehacks, gaming, sports, health, and the internet’s cutest animals.
About Memorable AI
Memorable AI, Creative AI to optimize ads pre-flight, in seconds, and with the highest accuracy in the market. They use Machine Learning to understand the drivers of impact in visual ads. Their technology powers some of the leading advertisers in the world, like Unilever, Mars, L’Oréal, and others.
