CA-based RŌZ, captures a mindful approach to hair, and aims to restore the natural beauty and well-being within has raised undisclosed Seed funding led by Silas Capital, growth equity and venture capital firm, with significant participation from G9 Ventures.
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Additional investors include notable celebrity makeup artists and hairstylists Melanie Inglessis, Rachel Goodwin, Pati Dubroff, Sami Knight, Kylee Heath, and Ericka Verrett.
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Additionally, Lily Collins joins previously announced celebrity investors Mila Kunis, Daisy Ridley, Zoe Saldana, and Brooklyn Decker. The funding will be used to accelerate retail expansion, further support the professional channel, increase the team, and fuel product innovation.
“The growth and momentum of the business has been extraordinary, and the enthusiastic response to our product formulations from both professionals and clients has been nothing short of remarkable,” says Mara Roszak, founder. “RŌZ is my greatest passion, and having growth partners who share my excitement and understand my vision is a dream come true. I am incredibly proud to welcome Silas Capital, G9 Ventures, and Lily Collins and some of my incredible peers as partners, and together, we will continue to bring this vision to life.”
“Mara has rapidly built one of the most sought-after brands in the haircare category,” said Brian Thorne, Partner at Silas Capital. “With its award-winning line of clean, easy-to-use hair essentials that deliver professional-level performance, we believe this expert-led brand uniquely addresses a clear whitespace in the market. We’re thrilled to partner with Mara, alongside her unmatched roster of A-list clients and community of professional stylists, to support RŌZ’s impressive momentum across channels.”
“We are thrilled to partner with Mara as she builds a prestige, omni-channel haircare brand for modern women. In an industry that too often focuses on what is wrong with your hair, RŌZ’s mission is to enhance your natural hair. The result is a line of clean, fuss-free products that work. The brand’s positioning, combined with Mara’s expertise and focus on performance, has organically attracted a loyal community looking to achieve healthy, effortless hair,” said Amy Griffin and Anna Doherty of G9 Ventures.
About RŌZ
RŌZ (pronounced “rose”) is vegan, organic, sustainably-sourced and cruelty-free haircare inspired by nature and driven by performance. Meticulously crafted and mindfully-made, RŌZ strive to restore hair to its natural state: nourished and balanced. A line of curated products that make you fall in love with your hair, just as it is.
