SaaS Startup Passionfroot Bags $15M in Series A Funding Round

The round also saw participation from existing investors Creandum, Supernode Global, and s16vc.

The company will use the funding to expand its operations and speed up product development.

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Passionfroot is an AI-powered platform that helps B2B companies run creator marketing campaigns. As businesses rely more on trusted creators to promote software, the platform manages the entire process, from finding creators and handling contracts to running campaigns and making payments.

Its AI agent, Zest, automates creator campaigns from start to finish. Using Passionfroot's Creator Graph, a database built from thousands of campaigns, Zest helps brands choose the right creators, manage performance, and process global payments through the Passionfroot Wallet.

Passionfroot focuses on B2B software companies, not lifestyle creators or consumer advertising. It helps fast-growing software businesses reach the right audience through trusted creators, making it easier to stand out in a market where many companies can build similar AI products.

The company also uses AI across its own operations, not just in its platform. This AI-first approach allows a team of only 15 people to support customers and grow the business efficiently.

"We're entering the era of the B2B creator economy, and it's moving faster than anyone expected," said Jen Phan, Co-founder and CEO of Passionfroot. "The more AI floods the world with content, the more the trusted human voices - the domain experts and tastemakers people actually listen to - matter. Our job is to make reaching them as measurable and scalable as paid search became fifteen years ago.

"AI native companies are bringing a consumer playbook to B2B go to market. More and more, they're scaling through creators their audiences already trust, and as generative engines reshape search, authentic user generated content is becoming increasingly valuable. Passionfroot built the infrastructure for this shift: a platform that runs the entire creator campaign workflow end-to-end, with a data layer that gets smarter with every campaign.

About Passionfroot

Founded in 2022 by Jennifer Phan and Lorenzo De Nobili, Passionfroot is an AI-powered platform that helps B2B companies manage creator marketing campaigns. Its AI agent, Zest, runs campaigns from start to finish using the company's Creator Graph and Passionfroot Wallet for global payments. Passionfroot works with more than 150 B2B brands, including ElevenLabs, Figma, Replit, Framer, and Gamma, along with thousands of creators worldwide.

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