Colorado-Based Laird Superfood Appoints Mark Johnson as CFO

In his new role, Johnson will serve as the company’s principal financial and accounting officer, overseeing its financial and accounting functions.

Mark Johnson brings more than 25 years of finance leadership experience across public consumer goods companies and private equity-backed businesses.

Before joining Laird Superfood, Johnson served as Vice President of Finance North America at Tropicana Brands Group. He previously held senior finance roles at Champion Petfoods, Danone, WhiteWave Foods and The Pepsi Bottling Group.

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Johnson holds an MBA in Finance from the Carlson School of Management at the University of Minnesota and a Bachelor’s degree in Economics from the University of Wisconsin-Madison.

“Mark brings the kind of operating finance experience this next chapter calls for - scaling brands in food and beverage inside businesses held to a high bar on discipline and returns,” said Jason Vieth, Chief Executive Officer of Laird Superfood.

“Laird Superfood has built genuine brand equity in better for you food and beverage, and the platform the team has assembled has meaningful room to grow,” said Mr. Johnson. I’m excited to join at this point in the Company’s development and to help translate that momentum into durable financial performance.”

About Laird Superfood

Founded in 2015, Laird Superfood creates plant-based superfood products that are clean, tasty and made to support everyday wellness. Its products are designed to fit easily into daily routines and provide natural energy throughout the day.

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