Scala, a Seattle, WA-based provider of an operational intelligence platform for contact centers, has raised $8.5 million in a funding round led by Madrona and FUSE.
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The company plans to use the funds to grow its operations and development activities.
Scala is launching the first operational intelligence platform designed for modern contact centers, where human agents increasingly work alongside AI. Created by experienced technology leaders who understand these challenges firsthand, Scala offers a unified intelligence layer—not just another point solution—that helps leaders see how their entire operation performs across systems, channels, human agents, and AI, and take targeted action where it matters most.
“I’ve seen how complex and mission critical contact centers have become, yet leaders are still using fragmented tools and static dashboards,” said Ardie Sameti, co-founder and CEO of Scala. “Scala gives operators a clear, connected view of what’s happening, so they can take focused, timely, and effective action.”
Ardie Sameti, co-founder and CEO, previously led major AI and platform projects at Accolade, a healthcare technology company handling millions of critical member interactions annually. His experience with high-volume frontline care teams revealed the gap between data and action that Scala was created to address.
Rajeev Singh, co-founder and executive chair, is an experienced enterprise technology leader and currently CEO of Smartsheet. He co-founded Concur Technologies, sold to SAP for $8.3 billion, and later served as CEO of Accolade, growing it to over 14 million members and guiding it through a successful IPO.
“As humans and AI work more closely together, organizations need an intelligence layer that shows leaders what’s happening across complex systems and helps them act deliberately,” said Matt McIlwain, Managing Director at Madrona. “The best founders combine deep expertise with a clear vision for how technology can enhance impact. We’ve seen these qualities in Ardie and Raj for years, and that’s exactly what Scala is delivering for CX teams.”
“In the years we’ve known Ardie and Raj, their deep operating experience and thoughtful approach have always stood out,” said Kellan Carter, General Partner at FUSE. “Having worked inside complex service organizations, they bring a perspective that’s clear in Scala’s design—a comprehensive solution covering the entire CX journey. We are confident this team will achieve something extraordinary.”
About Scala
Founded in 2025 by longtime CX operator Ardie Sameti and enterprise technology, leader Raj Singh, Scala is the first operational intelligence platform built for modern contact center and customer experience operations. Created by technologists with extensive experience managing large, complex service organizations.
Scala helps organizations understand how their CX operations perform across systems, channels, human agents, and AI—and act deliberately where it matters most. Designed for the growing complexity of large scale service organizations, Scala provides a unified intelligence layer that connects insight to action, giving leaders the clarity they need to manage performance, costs and customer outcomes as contact centers evolve into hybrid environments of people and automation.
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