Today marks a big milestone for us. Announcing our $20M Series A led by 645 Ventures, alongside a16z, Firstminute Capital, Vor Capital, Passion Capital, Dig Ventures. A group of world class founders and execs including the CFOs at Decagon, Klaviyo and Wise also joined the round.
Sequence has had record 10x ARR growth this year, with hundreds of finance teams like Cognition, Legora, Bridge, 11x, incident.io, Runway and Moonpay choosing Sequence to automate their revenue collection.
Sequence has eliminated the most manual and painful parts of revenue operations from billing and invoice automation to real-time revenue recognition, turning days of work into an automated workflow. This round, which brings us to $38m raised, fuels us to build the next frontier in AI first finance automation.
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Quote to Cash is ready for AI based disruption
Despite innovation in spend management, payroll and payments in the last decade, revenue workflows (pricing, billing, collections, revenue recognition) have lagged behind. RevOps and Finance teams rely on spreadsheets, manual processes, and fragmented tools that struggle with custom deals and modern pricing models.
Here’s what’s happening in finance teams everywhere – brilliant people spend >50% of their time on repetitive tasks like calculating invoices by hand, chasing unpaid bills, and reconciling transactions, while revenue slips through the cracks because complex contracts are hard to track.
“I started Sequence after a decade watching finance teams face an impossible choice: drown in manual billing work or rely on systems that break when sales teams close custom deals,” said Riya Grover, CEO of Sequence.
Flexible pricing and billing tools to power revenue growth
And manual work is just one part of the problem. Even more concerning is when finance must create friction in deals by limiting what pricing can be offered, due to the constraints of the billing infrastructure. A lot of the legacy CPQ and billing systems are just unable to handle modern pricing models and contract structures that are used by teams today, such as usage tiers, seat overages, milestones, pricing ramps, temporary discounts and more.
We built Sequence differently. Under the hood is a robust foundational data model which can interpret any pricing model or bespoke contract structure. This has enabled us to offer a flexible and powerful revenue platform to streamline quoting, billing, invoicing and AR. And this matters more today than ever before. In this age of AI, businesses are scaling faster and iterating more on pricing. Finance can’t be a bottleneck to growth. Companies need a revenue engine that allows them to be agile in their go market.
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