OH-based Society Brands Acquired Primal Life Organics. The deal’s total value was not made public. Through the acquisition, Society Brands will expand its company even more.
Primal Life Organics was founded by certified nurse Trina Felber and her husband with the objective of advancing the personal care sector by removing toxic substances that contaminate the body and clearing the path for a more sustainable and clean future.
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The Felber family, who have amassed a sizable following of customers who agree that “skin-food” rich in vitamins, antioxidants, and vital fatty acids is the first step towards a better lifestyle, is personally committed to this.
Society Brands, an e-commerce native brand acquisition firm helmed by CEO Michael Sirpilla, is a tech-enabled consumer products company that sells primarily through its own DTC sites and platforms, such as Amazon, Walmart, and others.
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It gives business owners liquidity while also giving them a chance to stick around, develop their brand, and transfer equity into Society Brands’ platform. With a $25 million equity raising in October 2023, Society’s total capital investment since founding has reached $230 million.
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With the addition of Primal Life Organics, Society companies today supports nine companies including Club EarlyBird, Capsule Supplies, Barnesmith, Power Theory, and Wolf Tactical.
About Primal Life Organics
Primal Life Organics was founded by me to restore your power. The beauty business took away their power years ago. They have lost their ability to think for ourselves, their inherent attractiveness, their internal health, and their self-confidence to the toxic, artificial beauty industry.
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About Society Brands
Tech-enabled consumer goods company Society Brands is creating a foundation for worldwide expansion by acquiring e-commerce brands and turning them into household names.
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Created by creators, for founders, Society Brands offers substantial liquidity along with the opportunity to become a part of “the society” by transforming equity into a dominant global brand.
