Swirl secures $1.1million in seed funding. This round was led by Shastra VC (formerly Veda VC), a prominent venture capital fund, with significant participation from accomplished angel investors spanning India, Middle East, and USA, including Aakrit Vaish (CEO Haptik), Shan Krishnasamy (Ex-CTO Freshworks).
Mohammed Dewji (CEO MeTL), Naim Siddiqui (CEO Momentum), Anil Goteti (Ex-SVP Flipkart), Jiten Patri (Ex-CMO Future Group), Arun Prabhudesai (TrakinTech), Neha Kulwal (MD Mitgo), Ratan Ingu (CEO Uncode), Paresh Chaudhry (Ex-CEO Madison), Rajesh Janey (Founder, Scalorg), Shammi Moza (Ex-Flipkart), Amit Sharma (Executive Director – NextGen Intl. DMCC).
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Prashant Rathi (Co-Founder at PhotonFin), Sharmil Shah (CTO @ Delivery Solutions), Angelo Anthony (MD, Standard Chartered Bank), Zulfikar Chandoo (Founder at ZC Capital Advisory), Vaibhav Kothari (Founder OMVAI), Shah Faisal (Head of Corporate Banking at BOK International Bank), Rustom Mody (Sr. Vice President at Sun Pharma), Apoorv Sharma (Senior Staff Machine Learning Engineer – Uber) and others.
With this funding, they are poised to take Swirl to the next level. They have already built a strong validation with global brands across India, Middle East and Europe.
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With the funding, they will expand their reach to the massive $100bn+ US and UAE markets, while strengthening their product suite with a focus on deep AI integration to systematically extract contextual insights from videos at scale.
By harnessing the power of AI using video context metadata and LLM, Swirl will be able to drive quantifiable sales uplift, creating a seamless and personalised customer experience that is 10X better than what a user sees today. Moreover, it will help boost SEO, by bringing in new traffic through organic sources due to enhanced metadata.
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In addition, Swirl will leverage video context metadata to train a 24/7 chatbot within the video, offering instant product recommendations, enticing users with add-ons, and bundle offers. Their mission remains steadfast – to elevate user engagement by providing more personalized and relevant video content that boosts conversions and ROI for the brand.
Venus Dhuria, Partner at Shastra VC said, “Swirl taps into the trillion-dollar global video commerce market with a unique approach to building a global leader in enterprise and SaaS from India. Their differentiated product, frugal mindset, and relentless focus on business fundamentals positions them well for scaling up across global markets”
About Swirl
Any brief video or livestream can be turned into shoppable content using Swirl, increasing return on investment. This cutting-edge video commerce system boosts sales and consumer engagement across all digital and physical channels.
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