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AppsFlyer

AppsFlyer, the global leader in marketing measurement, attribution, and data analytics announced its acquisition of oolo, a leading AI-powered user acquisition and monetization decision-making platform. The acquisition strengthens AppsFlyer’s portfolio of products and services as the company introduces holistic solutions crafted for the interconnected needs of modern marketing, growth and monetization teams, and will see oolo operate as “oolo by AppsFlyer.”

AppsFlyer Acquires oolo to Transform AI-driven Decision-Making For Marketing and Growth

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