That’s why we’re excited to announce we’ve raised $10 million in Series A funding to support both brands and consumers in making online experiences more worthwhile—without compromising on privacy. The round was led by Innovating Capital, alongside Stage 2 Capital, Hawke Ventures, and strategic angels from companies such as Brex and Share Local Media. With this milestone, our total funding now stands at $17 million.
Read More – RunBuggy Raises $37M in Series B Funding
The Problem That Keeps Marketers Up at Night
Here’s the thing that drives us crazy: the internet is drowning in noise.
Every day, millions of high-intent shoppers visit e-commerce websites, browse products they want, and leave without the brand ever knowing who they were. So what do brands do? They spray and pray. Send more emails. Buy more ads. Cross their fingers and hope something sticks.
Meanwhile, consumers are drowning in a sea of irrelevant messages. The average person gets 121 emails per day and email volume is growing roughly 4% every year. Add in SMS blasts, direct mail, and retargeting ads, and it’s no wonder people tune out.
We’re working to reverse this madness. Not by helping brands send more messages to more people, but by helping them send fewer, smarter messages that actually help consumers with their purchase.
The tools marketers have been using? They’re built for a world that no longer exists. Third-party cookies are disappearing. Customer acquisition costs are skyrocketing. And brands are stuck playing a guessing game with their most valuable traffic.
“With Tie, we’re empowering brands to identify, enrich, and connect with their most valuable visitors in real time, with privacy embedded from the start,” says Michael Diesu, our CEO and Co-Founder. “That means fewer, smarter messages for a better brand and consumer experience.”
What We’re Actually Building
Tie isn’t just another web id tool. We’re building the privacy-centric infrastructure for a world where brands find & tailor touchpoints to their highest intent audiences rather than marketing to everyone.
Our AI-powered platform can identify up to 95% of website visitors in real-time—yes, even those “anonymous” ones who don’t fill out forms or create accounts. We connect over 25 billion data points from 1,000+ sources, covering 280 million opted-in consumers across the U.S.
But here’s what makes this different: it’s not just about identifying everyone—it’s about helping brands focus on the right shoppers.
We give brands control over who they reach out of that 95%. Our platform layers in demographics, behaviors, and interests so brands can zero in on their highest-intent shoppers and best-fit audiences. Want to reach only people who’ve browsed multiple times? Done. Looking for shoppers in a specific income bracket who are interested in sustainable products? Easy.
The result? Brands don’t just get more contacts—they get better contacts. And they can message fewer people with higher conversion rates, all while maintaining privacy standards from day one. No creepy tracking. No questionable data practices. Just clean, compliant identity resolution that gives brands the precision to reach the shoppers who actually matter.
And here’s the beautiful part: this is actually about sending less, not more. Instead of blasting 10,000 generic emails hoping 50 people click, brands can send 1,000 highly relevant messages and get 300 conversions.
When you know someone browsed your winter jacket collection, you don’t need to send them emails about summer dresses. When you know they abandoned a cart with specific items, you can send one perfectly timed reminder instead of a week-long drip campaign.
This isn’t about turning anonymous users into spam targets—it’s about turning every touchpoint into something that actually adds value.
The results? Our customers are seeing things like:
- 152% increase in email-able abandoned cart audiences
- Over 3% boost in online sales
- Over 2.5% growth in order volume
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