Too Lost, a NYC-based provider of music technology and services platform, has received a strategic investment from GoldState Music.
The deal amount was not made public.
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The company plans to use the funds for artist advances, catalog purchases, and further development of its proprietary technology platform.
Too Lost gives independent artists and labels the tools to distribute, manage, and earn from their music worldwide while keeping ownership and control. Its platform includes music distribution, publishing administration, white-label distribution software, marketing support, flexible funding, and advanced analytics. Today, Too Lost supports over 450,000 musicians, labels, studios, investors, and platforms, with global distribution to more than 480 music stores and services.
GoldState Music, which recently partnered with Bridgepoint for growth investments, brings strong experience in music investing and will work closely with Too Lost as a commercial partner. TA adds a history of supporting growth companies in technology and services. A credit facility from Pinnacle Financial Partners provides debt funding to support artist advances, catalog purchases, and other strategic initiatives.
“We created Too Lost to give independent artists and labels the tools, services, and support to grow on their own terms,” said Gregory Hirschhorn, Co-Founder and CEO of Too Lost. “GoldState and TA share our commitment to artist independence and our vision for modernizing the music industry. Their experience and resources will help us improve our platform, expand worldwide, and put more funding and opportunities directly into artists’ hands.”
“The independent music sector is growing faster than the overall industry, and creators want strong support without giving up ownership,” said Michael Berk, Managing Director and Co-Head of TA’s North America Services Group. “Too Lost has created a unique platform that combines top technology with personalized services, putting the company in a strong position to meet artists’ needs and benefit from the industry’s long-term growth.”
“Too Lost has quickly become a trusted partner for music distribution and publishing, offering a platform that supports everyone from new artists releasing their first work to investors managing large music rights portfolios,” said Charles Goldstuck, Founder, and Managing Partner of GoldState Music. “We’re excited to work with Too Lost to drive innovation, create more value for artists, and invest in their growth.”
JEGI LEONIS acted as financial advisor to Too Lost, with Paul Hastings LLP providing legal counsel. Ropes & Gray LLP served as legal counsel to TA Associates. Deloitte LLP, EisnerAmper LLP, and Grant Thornton LLP provided audit, tax, and other advisory services.
About Too Lost
Founded in 2020 by Gregory Hirschhorn, Too Lost is a music technology and services company that helps independent artists and labels with global distribution, royalty collection, analytics and payments. The platform also offers flexible funding and growth support to help rights holders scale while keeping ownership and creative control. Too Lost is based in New York, with offices in Hollywood, California, and Reykjavik, Iceland.
About GoldState Music
Founded in 2022, by Charles Goldstuck, GoldState Music is based in West Palm Beach, FL. The team comprises experienced professionals with deep roots in the music industry. GoldState Music is a private investment firm focused on the music sector, investing in music rights, growth-stage companies, and emerging music technology.
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