CA-based Topsort Secures $20million in series A round funding. Lead investors in the $150 million round were Pear Ventures and returning seed round participants Quiet Capital, together with Upload Ventures.
The money will be used by the business to expand its platform. Topsort, a 2021 startup headed by Chief Scientist Michael Ostrovsky, CTO Francisco Larrain, and CEO Regina Ye, offers a clean advertising platform powered by AI and machine learning that is devoid of intrusive third-party cookie monitoring and data that invades privacy.
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It uses human feedback in conjunction with a self-learning algorithm to continuously improve. In contrast to imitative ad tech firms.it
Empowers Retailers and Marketplaces: It gives retailers and marketplaces the ability to run profitable advertising campaigns by providing them with a configurable API and retail media platform.
Offers a Neat Substitute for Cookies: The clean room, which is targeted at media and commerce, has encrypted technology that prevents even Topsort from seeing private data.
Opens Up Retail Media Buying: Topsort provides 1-click sponsored listings with control over the entire return on advertising spend (ROAS) across all onsite searches. With compliant, anonymous data matching, this allows merchants and brands to preserve consumer privacy while unearthing insightful information.
Major retailers, marketplaces, and brands, such as Poshmark, Cencosud, Unilever, Coca-Cola, L’Oreal, General Mills, Glovo (a division of Delivery Hero), Phillips, and many more, have been using the platform from its beginnings.
About Topsort
Topsort is the only AI and ML-based retail media platform that also provides retailers and marketplaces with a modular, scalable API to scale and launch retail media solutions. Additionally, Topsort gives brands and sellers worldwide access to in-depth insights into retail media while prioritizing privacy to improve user experience.
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